Here at Surfer, we believe pricing should be simple, fair, and affordable for businesses of all sizes. In this article, we will provide a comprehensive overview of our rates and answer all of your frequently asked questions.
For full plan details and features, we recommend navigating directly to our Pricing Page and scrolling down to the Compare all feature section.
Choosing the annual plan gives you a discount of up to 17% discount (up to $720) compared to the monthly payments.
Our standard subscription plans offer different features to meet the unique needs of our users. Besides different credit pools for each plan, you can also choose based on your requirements for organization size, potential integrations, or additional features.
To make sure you are choosing the best plan for your business, here is a short breakdown of the plans with our suggestions:
DISCOVERY | Best for solo content creators looking to optimize articles for search engines without the need for advanced features. |
STANDARD | Ideal for one-man businesses, small teams, and agencies looking for consistent content creation, optimization, and AI visibility. |
PRO | Designed for agencies or businesses managing multiple brands and needing advanced semantic web tools and AI tracking. |
PEACE OF MIND | Perfect for large companies and high-demand agencies requiring unlimited resources, API access, and top-tier support for handling competitive niches. |
Your subscription plan may look a little different from what’s shown on our current Pricing Page. That’s because we’ve updated our pricing and feature limits over time while keeping the plan names the same. For you, this means:
If you purchased your subscription before the update, your plan remains unchanged and continues to follow the limits and features of the version you originally signed up for.
The plans on our website now reflect the latest setup, so the details may not fully match what you currently see in your account.
A: You can upgrade/downgrade your subscription from the plan section. Upgrades are prorated and happen immediately, but downgrades will be scheduled for your next billing date. Learn how to downgrade your subscription here.
A: Upgrades are prorated. We will take into account the unused time from your old plan and deduct it from the amount of your new plan. Since the effect is immediate, any unused credits from your previous plan won't be carried over, and your billing date will be reset immediately.
A: It's pretty straightforward – switching to a more expensive plan is considered an upgrade. Similarly, switching to a cheaper plan is deemed a downgrade.
A: Because we are tax-registered in the UK and EU, all customers from these regions automatically get VAT added to their invoices. However, if you have a valid EU or UK VAT ID, we can add that to your account so you don’t get charged tax on your future invoices.
A: When you cancel your plan, you will keep your current plan until the current billing period ends, but your automatic renewal for next month will cease. Learn how to cancel your plan here.
A: Add-ons should be used concurrently with an active subscription. When you cancel your subscription, your add-ons will also be canceled, and you won’t be able to use them.
A: Unused CE and AI credits do not roll over to the next month, with the only exception being when you upgrade to a higher plan with remaining credits from your previous plan.
A: All information regarding your current plan and payment information can be found on Your Plan page. This page is only available to the account owner and selected admins. You can review organization roles on this page. If you do not see this page or the Upgrade option, please contact your account owner or support team.
Do you still need help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner. We're here 24/5! 
