Surfer AI helps you create high-quality, SEO-friendly articles faster. It uses search data, NLP analysis, and our optimization technology to generate high-quality content based on your target topic to matche your audience’s intent.
Surfer AI can create a long-form draft in around 20 minutes. From there, you can review, edit, and polish it to fit your brand voice. It’s an easy way to speed up content creation and save time.
You need an active Surfer subscription to use Surfer AI. If you are not yet a registered user, please browse through our available Surfer Plans to find the one that best caters to your specific requirements.
Once you’re logged in, you can create an AI article on your dashboard from your Sites project or from the Content Editor tool.
From Sites:
Open your Site project
Go to Topical Map
Find the article idea you want
Choose Generate with Surfer AI
Hit “Continue Button” after the content is generated
From the Content Editor:
Open Content Editor from the left sidebar
Choose + New Content in the top-right
Enter your main keyword/s (Optional: choose a folder to organize your queries)
Choose your target location and language, and select whether you are creating the query for mobile or desktop device
Click Create
Then customize the article - choose your content type and add context and custom instructions (optional)
On the last step, select “Generate content” as your writing mode to use Surfer AI
1. For Surfer AI articles generated under Sites → Topical Maps, you can simply select “Continue” without exiting the page:

You can also go to Content Editor and choose the main keyword you used to create the AI query from the list, where you will see the option to customize your article:

From the Content Editor, it is much quicker to customize your AI article because you have already adjusted your settings upon creating the AI query. Simply review and edit the suggested outline before hitting “Let’s write” button.
2. Adjust and personalize the AI article you want to generate. At this stage, you can choose a template of your choice from our AI Templates or add your own Custom Template. You can also adjust the tone of voice from the available options or if you have added your Custom Voice. You can also add custom instructions to train Surfer AI on how to write your article.
3. You can enable Advanced Settings if you want the ability to manually review the outline before generating your content. Once enabled, you can review and edit suggested outline before writing an article. On this step, you can add, remove, or edit the headings and paragraphs. You can also add or remove context to your topic which is listed in the form of bullet points.
Feel free to review your organic competitors list which will be the basis for your content guidelines. Surfer needs at least five URLs for the most relevant results.

4. Hit “Write Article” or “Let’s Write” button once everything is set to your personalized adjustments. The latter option is available if you chose to manually review your outline first, prior to the writing process.

Surfer AI can proficiently generate articles written exclusively in English, German, Dutch, Polish, French, Spanish, Danish, Swedish, Portuguese, Brazilian Portuguese, Italian, Czech, Japanese, and Norwegian.
Surfer AI's algorithms select the top SERP competitors for your convenience; however, adjusting your guidelines as needed is both possible and encouraged. Please keep in mind that altering your competitors manually will directly influence the final output of your AI-generated content.
Our system can produce up to 30 AI-generated headings for each article, with plans to augment this capability in the future. However, you can add more headings manually.
For the word count, the minimum expected for your generated content is 2000 words. Still, it essentially depends on the facts that can be extracted from the original content of the selected competitors (at least 5). At the moment, you cannot specify how long you want your AI article to be, but there are ways to influence the final length.
Add more headings to your outline - you can have up to 30 headings - the more, the longer the article.
Indicating numbers in the main keyword is not a parameter considered by our AI. For example, “32 business ideas” will not necessarily generate 32 ideas.
The actual article generation process begins once you click "Let's write." Please allow a maximum of 30 minutes (minimum 15) estimated generation time for Surfer AI to complete writing your article. We appreciate your patience with our tool!
Feedback on each generated article can be submitted directly to the Content Editor. We are committed to the continual refinement of our algorithms, and your direct feedback is greatly appreciated so we can make Surfer AI the best generative tool out there. Don't hesitate to share your experience with Surfer AI – we're eager to hear from you!
The tool combines NLP solutions, machine learning, an analysis of over 500 web signals, and SERP analysis with the capabilities of several generative AI models (GPT-4 Turbo, GPT-4o, GPT-4o-mini) to create unique content that answers the user intent and ranks high. All guidelines are real-time, competition-based, and Google-compliant.
Most other tools offer a lot of customization options for users to put together a prompt for OpenAI’s API. Effectively, this makes them yet another GPT layer.
Surfer AI uses our proprietary algorithm. It optimizes the entire article based on the chosen keyword and the SERPs to make sure the article answers the user’s search intent. It also provides you with an option to customize the article outline and tone of voice.
As a result, Surfer AI covers any topic better than the competitors and generates articles that rank—all that with a minimum effort on your side.
For now, supported languages are English, German, Dutch, Polish, French, Spanish, Danish, Swedish, Portuguese, Brazilian Portuguese, Italian, Czech, Japanese, and Norwegian but we plan to add more languages in the future!
Yes. As we optimize the content using Content Editor guidelines, any adjustments made will affect the suggestions accordingly, especially when choosing your competitors. For the most relevant results, choose at least 5 URLs from the list of competitors we have taken straight from the SERPs.
Yes. Google rewards high-quality content regardless of how it's produced. In their own words: "Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways."
Appropriate use of AI or automation is not against Google’s guidelines. As long as your content is of high quality, tailored to your audience, and not made primarily to manipulate search rankings (check out Google’s spam policies for more details on what to avoid), any AI-generated content won’t be penalized solely on the basis of being AI-detectable.
Source: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
With Surfer - absolutely no! :) Surfer doesn’t just prompt the AI with a keyword. With each request for a new article, we use an up-to-date analysis of current top competitors for your specific keyword, enhance this with a personalized tone of voice and custom article outline, and only then pair it with AI to produce the best possible content for your audience.
You can leave your comments and insights in the article itself:
Select a piece of text, click on the feedback button, and leave your comment:

To leave a rating on the overall content quality, scroll to the bottom of your article and look for this widget:

The Organization's Admin or Owner can always purchase additional credits via the billing page.
Yes, you can purchase AI credit packages. If none of the available ones suit your needs, please contact our Sales Team.
If you purchased Surfer AI credits on demand, then worry not - those do not have an expiration date. As long as your Surfer Plan is active, you can use your available balance any time you please.
If you are on Scale AI Plan, your AI credits will reset as your subscription renews. For example, if you purchased a monthly subscription of Scale AI on 22nd of February, your AI credits will reset on the 22nd of March. For annual AI credits included in the Scale AI package, your available annual credit pool will be given to you upfront after purchase and they will reset after a year. Read more about purchasing AI credit here.
First, we need to clarify that there's a difference between the AI credits you buy separately and the ones that come with your subscription plan. When your subscription plan ends, you can't start new queries, and AI credits from the plan expire as well. However, your additionally purchased AI credits stay safe in your account, and once you grab a new plan, you can dive back in.
Yes, we have stored backups, which are automatically saved in local cookies, to ensure you won’t lose progress while customizing the outline. During this step, you can freely exit your AI query or refresh the browser and go back to the outline with no worries. This will not result in any loss of content, and you can easily get back to work!
It is important to note that:
The backups won't be visible if you remove cookies or switch browsers.
Only the person who edited or submitted the version of the outline will have access to the backups;
Finally, there is one backup per article generation attempt. For example, if you attempt to generate an outline twice, you will see three backups in total - two for the failed attempts and one for the current, successfully generated outline. This ensures you have access to your work's most recent and relevant versions.