Surfer AI scrapes the SERPs to gather information for your article, but now you got the power too! Add your unique POV and things related to your niche or area of expertise that can’t be found online yet! How?
Custom Knowledge helps you to customize your AI articles by enriching them with your expertise on a topic which allows you to create unique and even more engaging content. Ranking higher and improving your E-E-A-T are now made easier!
There are two Custom Knowledge options:
Article-level - For sharing key insights and information that should be integrated throughout the entire piece.
Heading-level - For adding context and insights to individual headings within your article outline.
Ready to take your content to the next level? The Custom Knowledge lets you do just that with a few easy steps:
It's as easy as creating any other Surfer AI article. Just remember to purchase Surfer AI credits beforehand!
Once you've opened your article, look at the bottom of the list. There, you'll find an option to enable Custom Knowledge (under Advanced settings). All you need is a single click 
Keep in mind that there is a 5,000 character limit for inputting your Custom Knowledge. You can include the most important and relevant information to the Custom Knowledge text field, and Surfer AI will ensure to include your key insights and knowledge in the generated article.
Now, it's time to make your article truly yours and add your unique insights to the whole article. Feel free to adjust other settings as needed to match your style and tone. After you're done, proceed to create the outline.
Example:
Suppose you're writing an article for "best shoes for running," and you want the brand to be mentioned in multiple sections of the article. In that case, you can include details about the brand's top-selling running shoes, their unique features, and any ongoing promotions.
In the "Review Outline" section, you can take customization even further. Add your personal insights and sources to each H2 and H3 heading. It's easy! Simply click on the icon located on the right of each heading.
Example:
Continuing from the previous example, if you want a specific brand product or fact to be mentioned in the article's "Ultimate Cushioned Comfort" section, you can add specific product recommendations or even some fun facts about cushioning technology 
Beyond plain text, you can also incorporate URLs into your content. Surfer will crawl those pages and use the information in your final article. This adds an extra layer of depth and expertise to your content.
Custom Knowledge helps you tailor your article to a specific audience and customize its content by enriching it with your expertise. Answer it: "What do I want the readers to know from reading it?"
This can happen because of the two main reasons:
1. Surfer ignores the Custom Knowledge input if its AI is sure that it'd affect the SERPs in a bad way.
2. We're constantly working to improve our AI, but sometimes it can miss the Custom Knowledge instructions, even if they're relevant.
You can add Custom Knowledge that would be mentioned throughout a whole article or in a specific section. Both options can be used at the same time, and there's no limit on how many headings you can add Custom Knowledge to. It works for both manually added and auto-generated headings.
Just remember the 5,000 character limit for inputting your Custom Knowledge. You can include the most important and relevant information and Surfer AI will ensure to include your key insights and knowledge in the generated article.
Do you still need help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner.
