NLP stands for Natural Language Processing and it is the ability of a computer program to understand human language as it is spoken and written.
Initially, NLP was introduced by Google during the BERT algorithm update. They created a bunch of new metrics to improve the interpretation of search queries and to understand what makes better content. It recognizes the user's intent and the overall sentiment. By sentiment, we are talking about overall emotion for a word, sentence, and page as a whole.
But something was missing as the update did not really aim at helping marketers to generate quality content to the fullest. We've noticed room for improvement and we decided to create our own NLP engine - Surfer NLP.
While Google created its NLP algorithms for general purposes, Surfer NLP is a little bit more SEO oriented. It will help you optimize your new articles from the beginning or enhance your old, existing content. Each top Google search result is measured and analyzed with AI-powered techniques making SEO efforts more effective. Since search engines use machine learning technology, so do we!
Depending on the language of the query, Surfer uses either the NLP API of Google or our own NLP engine to extract data about entities and sentiment. To deepen our analysis and make the data actionable, we cross it with our True Density calculation.
Regardless of which group is your language in, we will support you in producing great content and help your page rank high.
We’ll gradually add the most frequently requested languages, but right now, the Surfer NLP is available in 4 languages:
English, Danish, Dutch, Polish
As the NLP features run in connection with Google's NLP API, we are only able to support the languages that the API supports, which are:
English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Simplified Chinese, Traditional Chinese
For more information visit the Google Support site.