What is Content Editor?
Content Editor is a tool that will help you write and optimize your articles to get higher search engine rankings for your content topic.
Content Editor vs Surfer AI
Content Editor will provide you with guidelines and frames to write your article manually. With Content Editor, you will maintain full creative control over the writing process, but you will save plenty of time on research. It serves as a helpful tool rather than an automated content generator.
Surfer AI takes the guidelines provided and automates the article creation process. It generates content based on the suggestions but also on the parameters set by the user. If you want Surfer to write for you, check out these articles.
With the help of Surfer’s algorithms and top-ranking pages (competitor analysis), you will be given guidelines on structuring your article by sharing a detailed list of relevant keywords to include in your content to rank well. Not only that, but you will also receive real-time feedback on overall on-page optimization with the help of Surfer’s Content Score.
Creating a query
Once you have picked the best keyword/s to target with your content, you can create a Content Editor query.
Enter keyword
Choose your target location
Select crawler type: mobile or desktop crawler
👉 IMPORTANT NOTE: Every completed query equals a credit usage in your pool, depending on your Surfer subscription. Once the query loads, click on it from the list, and you will see your draft, where you can either copy and paste your written content or work on it from there.
Creating a multi-keyword analysis
You can create and select multiple keywords in one Content Editor search query. You can add up to 20 separate keywords for one article and separate each keyword by a comma (,) or shift + enter.
This is a quick workaround that lets you combine multiple clusters from your Keyword Research.
Using the Rich Text Editor Tool
This provides you with straightforward styling options to help you receive real-time feedback on your writing.
Adding images in Content Editor
There are four ways to add an image to your content:
Selecting the image from your files or using the drag & drop option
Adding an image directly from Pixabay
Downloading our Google Docs/WordPress plugin if you want to apply more advanced editing to the image
Using a placeholder if you still haven't decided when it comes to choosing images to include in the article
Inserting tables in Content Editor
You can insert tables into your content in two simple ways:
Use the Insert Table icon: Click the table icon on the toolbar.
2. Type “/table”: Enter “/table” directly in the Content Editor.
❓Can I use Grammarly within Content Editor? Yes! If your Grammarly extension is active, it will automatically start to work inside the Content Editor and even with Surfer when a Google Doc has been created.
Enriching your content
Writing your articles from scratch while making sure they're SEO-optimized can be daunting and, sometimes, may also result in writer's block.
No worries! That's what the Auto-Optimize and Automated Internal Linking tools are for.
Utilizing Auto-Optimize
You can maximize the Auto-Optimize feature to boost both your content and Content Score.
Once you've completed (or are close to) writing your article, you can use Auto-Optimize with a single click. Let our algorithms analyze the best opportunities to enhance your content and help it rank higher. Relevant NLP terms will be added to help enrich your content while retaining your content's message.
The results are shown in real-time, and you can approve or discard the optimization suggestions presented to you.
Click on a suggestion to see the exact section or heading that was auto-optimized. Feel free to compare the suggestion to the original version. You also have the option to restore the original. Hit save and close after review.
Utilizing Automated Internal Linking
The more content pages your domain has - the harder it gets to do internal linking manually.
The Internal Linking feature is meant to help you streamline this process with just a few clicks. There is no need to scour through dozens, or maybe more, of URLs to link to your pages.
Just connect your Google Search Console and click on the Insert internal links button from the editor. You'd be able to select the GSC account of the domain where your article will be published.
The feature will automatically select anchor text and insert 5 to 10 internal links into your article. Of course, you can edit or discard the suggestions before saving.
Customization Panel
The Customization Panel allows you to customize your content guidelines before you dive into writing. This step is optional as Surfer, by default, chooses the best setup, but you can make any necessary adjustments and work on your guidelines.
Organic competitors – Based on your choice, Surfer will recalculate the content structure and terms for your content.
Content structure – You can change the number of words, paragraphs, images, and headings.
Terms to use – All words and phrases you'll need in your content. You can add or remove phrases that you find irrelevant.
Topics & Questions – Here, you can define your content draft. Surfer suggests multiple ideas, but you can add yours as well.
Notes - If you want to share any notes or instructions with your writers, this is the best place to do it.
👉 IMPORTANT NOTE: Any changes made may affect the maximal Content Score that you can achieve. If you find the default setup not optimal for your content, you should not worry about maximizing the Content Score and introducing changes.
Understanding your Guidelines
The complete guidelines will be shown on your right panel together with our Outline Builder. To successfully finalize your writing, hit the optimal terms usage and a number of structural elements, like paragraphs, headings, words, and images. These will be shown in the following:
Details tab - This tab provides a detailed overview of your content’s improvement progress, with the four sections presented and calculated to score your content. Learn how they are calculated here.
Content structure - This is the final shape of your article, which is essential for providing the best user experience and is equally important for SEO, so make sure to meet the criteria of the content structure
Terms - This is a list of all important terms to include in your writing. Switch to "headings" to learn which phrases should be included in a heading, or "NLP" to filter out the view and display only Natural Language Processing phrases. You can also filter and hide words and phrases that are already optimized to focus on other phrases.
Auto suggestions - The content Editor will automatically suggest words to include as you write, reducing the need for you to look for them. If you'd like to write without the suggestions for a while, you can select adjust toggle them off.
Do you still need help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner.