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Content Editor
Tool Guide
Getting Started with Content Editor
Getting Started with Content Editor
Aleksandra Wojcik avatar
Written by Aleksandra Wojcik
Updated over a week ago

1. What is Content Editor?

Content Editor is a tool that will help you to write and optimize your articles to get higher search engine rankings for your content topic.

With the help of Surfer’s algorithms and top-ranking pages (competitor analysis), you will be given guidelines on how to structure your article by sharing a detailed list of relevant keywords to include in your content to rank well. Not only that, but you will also receive real-time feedback on overall on-page optimization with the help of Surfer’s Content Score.

2. How to create and then optimize a Content Editor query?

Once you have picked the best keyword/s to target with your content, you can start creating a Content Editor query.

  • Enter keyword

  • Choose your target location

  • Select crawler type: mobile or desktop crawler

👉 IMPORTANT NOTE: Every completed query is equal to a credit usage in your pool, depending on your Surfer subscription. Once the query loads, click on it from the list, and you will see your draft, where you can either copy and paste your written content or work on it from there.

Have some published content pieces that you want to tweak up? Don’t worry, you can import it from your URL or use our Audit tool.😉

2A. Creating a multi-keyword analysis

You can create and select multiple keywords in one Content Editor search query. You can add up to 20 separate keywords for one article and separate each keyword by a comma (,) or shift + enter.

This is a quick workaround that lets you combine multiple clusters from your Keyword Research.

2B. Using the Rich Text Editor Tool

This provides you with straightforward styling options to help you receive real-time feedback on your writing.

2B. Adding images in Content Editor

There are four ways to add an image to your content:

  1. Selecting the image from your files or using the drag & drop option

  2. Adding an image directly from Pixabay

  3. Downloading our Google Docs/WordPress extension if you want to apply more advanced editing to the image

  4. Using a placeholder if you still haven't decided when it comes to choosing images to include in the article

❓Can I use Grammarly within Content Editor? Yes! If your Grammarly extension is active, it will automatically start to work inside the Content Editor and even with Surfer when a Google Doc has been created.

3. Customization Panel

The Customization Panel allows you to customize your content guidelines before you dive into writing. This step is optional as Surfer, by default, chooses the best setup, but you can make any necessary adjustments and work on your guidelines.

Click here to find out what you can adjust in your Customization Panel.

  • Organic competitors – based on your choice, Surfer will recalculate content structure and terms to use in your content.

  • Content structure – you can change the number of words, paragraphs, images, and headings.

  • Terms to use – all words and phrases you'll need in your content. You can add or remove phrases that you find irrelevant.

  • Topics & Questions – here, you can define your content draft. Surfer suggests multiple ideas, but you can add yours as well.

  • Notes - if you want to share any notes or instructions with your writers, this is the best place to do it.

👉 IMPORTANT NOTE: Any changes made may affect the maximal Content Score that you can achieve. If you find the default setup not optimal for your content, you should not worry about maximizing the Content Score and introducing changes.

4. Understanding your Guidelines

The complete guidelines will be shown on your right panel together with our Outline Builder. To successfully finalize your writing, hit the optimal terms usage and number of structural elements, like paragraphs, headings, words, and images. These will be shown in:

  • Details tab - This tab provides a detailed overview of your content’s improvement progress, with the four sections presented and calculated to score your content. Learn how they are calculated here. [link to CS]

  • Content structure - This is the final shape of your article which is essential for providing the best user experience and is equally important for SEO, so make sure to meet the criteria of the content structure

  • Terms - This is a list of all important terms to include in your writing. Switch to "headings" to learn which phrases should be included in a heading, or "NLP" to filter out the view and display only Natural Language Processing phrases. You can also filter and hide words and phrases that have already been optimized to focus on other phrases.

  • Auto suggestions - The content Editor will automatically suggest words to include as you write, reducing the need for you to look for them. In case you'd like to write without the suggestions for a while, you can select adjust toggle them off.

Do you still need help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner.

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