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Surfer Cheat Sheet

Learn what to do and how often for a winning content strategy with Surfer

Updated over a month ago

🛠️ New to Surfer Recipe

Complete these once to lay a good foundation for your strategy:

  1. Add Google Search Console (GSC) to your website
    → Use: How to setup Google Search Console (GSC)

  2. Connect GSC to Surfer
    → Use: How to add Google Search Console to Surfer

  3. Setup ‘Sites’ to enable content audits, Topical Map, and progress tracking
    → Use: How to setup Sites and audit your website

  4. Add team members to your Surfer SEO organization
    → Use: Organizations: invite a user to your organization

🔁 Weekly Recipe

Do these every week to keep momentum and improve rankings:

  1. [Every day] Quick check on data:

    1. Visit Sites > Dashboard to see if everything is fine
      → Use: How to measure your content progress

    2. Visit Rank Tracker to check keyword rankings data
      → Use: How to monitor daily keyword positions

    3. Review Recommendations in Sites

  2. [Monday - Tuesday] Write at Least 1 New SEO-Optimized Article
    Use a Content Idea from your Topical Map or Recommendations.
    → Use: How to write a new SEO-optimized article or How to generate a SEO-ready article with Surfer AI

  3. [Wednesday] Review Performance
    On Wednesday you should have full GSC data for the previous week.

    1. Check your progress in Sites Dashboard.
      → Use: How to measure your content progress (Weekly checklist)

    2. Go deeper into Rank Tracker insights to track and review movement on keywords.
      → Use: How to monitor daily keyword positions

  4. [Thursday - Friday] Optimize Existing Content
    Run Content Audit on underperforming pages based on Recommendations, learnings from the previous day, and other findings, then update content using Surfer’s guidelines.
    → Use: How to keep your content up-to-date

📆 Monthly Recipe

Do these every month to stay ahead of your competitors:

  1. [Beginning of Month] Review Performance for the previous month
    → Use: How to measure your content progress (Monthly checklist

  2. [Beginning of Month] Plan Content with Topical Map
    → Use: How to find new content ideas

  3. [Middle of Month] Analyze Your Competitor
    → Use: How to analyze your competitors (and outrank them)

  4. [End of Month] Detect and Fix Cannibalization
    → Use: How to find cannibalization issues

3️⃣ Quarterly Recipe

Do these every quarter to keep improving your strategy over time:

  1. [Beginning of Quarter] Analyze SEO Progress
    → Use: How to measure your content progress (Quarterly checklist)

  2. [Beginning of Month] Deep Audit of Existing Content with ‘Sites’
    → Use: How to keep your content up-to-date

  3. [Beginning of Month] Explore content with Topical Research
    → Use: How to find new content ideas

💡 If you’re ever unsure what to do next — or just want proven workflows to get the most out of Surfer — head over to our Step-by-Step category. We’ve gathered all the guides, checklists, and best practices you’ll need in one place, so you can move forward with confidence and maximize your results.

⏩ Navigate to Surfer Workflows ⏩

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