Step 2: How to analyze your competitors (and outrank them)

💡 Why is this important?

If you don’t know what your competitors are doing—you’re flying blind. Topical Map lets you spy smarter: see what they’re covering, where they’re strong, and where they’ve dropped the ball. Then fill those gaps and win the clicks.

❓ What's in it for you?

Competitive Edge: Discover which topics competitors cover thoroughly and where they fall short.
Better Targeting: Focus on high-impact, less competitive keywords.
Informed Strategy: Tailor your content plan to outperform competitors in specific niches.

🛠️ What you’ll need:

Sites + Topical Map

📆 When to do it and how often?

Run a competitor audit monthly or quarterly, especially when launching a new campaign or tracking growth areas.

How to analyze competitor coverage

Open Topical Map in Sites and then:

1. Use the Competitor filter

View the top 100 competitors based on topic coverage
Select a specific competitor to deep-dive into their strategy

2. Identify Relevant Competitors

Start with all competitors, then uncheck the ones that aren’t relevant to your niche
Focus on those targeting the same audience or topics as you
Compare how they stack up against your existing coverage and desired topics.

3. Analyze their strengths (and weaknesses)

Look for overlaps → where you compete directly
Find white space → topics they cover that you don’t (yet)
Or reverse it → where you’ve already got an edge, and they don’t

4. Turn insights into strategy

Leverage their weakness: Target topics where you can quickly outrank them
Prioritize clusters where you can win with minimal effort
Assign content tasks, update articles, or expand clusters they missed

5. Track your wins

Monitor ranking changes in Dashboard
Rinse, repeat, and enjoy that sweet, strategic edge

That’s it—you’re officially a competitive spy! Time to show you how to track your performance with Dashboards →