Surfer is the all-in-one platform for AI Search Optimization and visibility.
In plain words: Surfer helps your brand show up where real decisions happen—on Google, inside AI-generated answers, and across the web. Because invisible brands don’t get chosen. Surfer makes sure yours does.
The way people search has changed. It’s no longer just “10 blue links” on Google. Today, answers come from:
Search engines, like Google
AI-generated results inside tools, like ChatGPT, Gemini, or AI Overviews
If your brand isn’t visible in both, you’re invisible where buyers are making choices.
That’s where Surfer comes in.
Surfer has been revolutionizing the SEO game since 2017! And since then, we’ve helped thousands of users worldwide simplify their SEO strategies.
Check out our case studies here!
Surfer combines the newest AI technologies, NLP solutions, analyzes over 500 ranking indicators, and more, to help you stand out in the SERPs and AI answers.
With Surfer, you get everything you need to grow visibility across both Google and AI-driven search:
Track and Grow AI Visibility: See when (and where) your brand or competitors are cited inside AI answers, deep-dive into competitor strategies, and identify mention gaps with AI Tracker.
Keep Your Content Optimized: Find underperforming content and fix it fast with Sites and Content Audit. Get weekly recommendations with the best optimization opportunities and live rank drop notifications.
Build Topical Authority: Discover content gaps and new opportunities with Topical Map. Get weekly recommendations for the best new topics to cover and analyze competitor strategy to identify coverage gaps.
Write and Optimize with Ease: Use Content Editor to refresh or create content with built-in automations for generating outlines in your template and tone of voice (Insert Outlines), adding missing entities with a single click (Auto-Optimize, to boost rankings), instantly adding missing facts (Coverage Booster, to increase LLM citations), and adding relevant internal links (Insert Links, required for both traditional and AI search). Use Surfy, your built-in AI writing assistant, to write, edit, and format faster.
Create Content at Scale with AI: Generate ready-to-rank articles in minutes with Surfer AI with customizable Templates, Brand Voice, and Custom Knowledge for maximum personalization.
Monitor rankings: Stay on top of your daily keyword positions with Rank Tracker.
Everything is designed to fit together into one workflow—from research to creation to optimization.
Our tools are Google-compliant and provide competitor-based guidelines in real time, helping you save countless hours of research. With Surfer, you can quickly spot content gaps, find the most profitable keywords, plan months' worth of content in advance, and create articles that rank high and are cited across top AI models—all based on real data.
Surfer is built for marketers, SEOs, and teams who want:
Clear, data-driven insights without technical overwhelm
Faster content creation and optimization workflows
A competitive edge in AI search visibility
Whether you’re running content strategy for a startup, leading marketing at a mid-sized company, or managing client accounts at an agency, Surfer gives you the tools to scale your organic visibility.
Let's be honest — none of us has time (or patience) to learn every new tool we're introduced to. That's why we've gathered all the guides, checklists, and best practices you’ll need in one place, so you can move forward with confidence and maximize your results.
Surfer Cheat Sheet - this is your cheat sheet on what to do on a weekly, monthly, and quarterly basis.
Surfer Workflows - this is a collection of step-by-step articles for every content need: from auditing and optimizing your existing content, to planning a winning strategy, writing and optimizing, and tracking your progress.
Next: Which plan to choose?
Still need help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner!
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