What is Surfer?

Are you new to our tool? This article is a quick introduction, giving you an overview of what's possible.

Updated over a week ago

Surfer is a Content Intelligence Platform that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue.

At its core, we aim to make SEO a predictable and easy way of growing any business. Think of Surfer as your SEO compass for modern teams, showing a clear pathway for smarter and simpler growth 24/7.


We truly believe marketing results and user satisfaction go hand in hand, and you should never sacrifice one for the other. All that while internally working smarter, not harder - after all, Surfer started as a homegrown solution streamlining the work of our own SEO and Content experts, and we use it to this day.

And it shows! Thousands of content, SEO, and marketing specialists already use Surfer to accelerate their digital marketing, both locally and globally. With Surfer’s intelligent algorithms, you will quickly find the best content opportunities, create a content strategy for months ahead, and generate or write compelling blog articles based on data-driven guidelines.

Surfer uses AINLP solutions, machine learning, an analysis of over 500 web signals, and more. All guidelines are real-time, competition-based, and Google-compliant. With all the research done for you, you’ll free hours of your time. Surfer will help you monitor, manage, and improve your content process.

Keyword Research, especially when connected to your Google Search Console, will help you take topical control of your entire domain, plan out content clusters to fill up your content calendar for months, and keep an eye on content creation progress.

Content Editor will help you create briefs and outlines in seconds. You can finally write with confidence and precision, having relevant keywords and a real-time measure of optimization always at hand while creating your next piece.

Our original metric, Content Score, will grade your content’s quality on a numerical scale and let you know how much more you have to work on it, while Terms Assistant will suggest the best places for inserting the most relevant keywords to an already written piece, helping you skyrocket your Content Score within a few clicks.

You can also skip the writing process and go straight into editing and proofreading thanks to Surfer AI, which will research, write, and optimize with the click of a button, creating a ready-to-rank article in minutes. Neat, huh?

You can share access to your Surfer account without having to share your credentials - within your shared workspace.

On top of that, your Audit and Content Editor queries can be shared with users who do not even have a Surfer account! You can easily share your progress with customers - or forward guidelines to copywriters!

With Surfer’s help, you can consistently deliver high-quality content in half the time you used to. Let our tool power your strategy and creativity with hard data.

If you want to see Surfer in action, check the video below!

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