For current plans, Audit is included in the Essential and Scale packages. It does not need to be purchased separately as an add-on.
If you are on legacy plans that exclude Audit, such as the Lite Plan, Essential Plan ($89), and Advanced Plan, you will also need to purchase the Audit tool as a separate add-on.
Audit is Surfer’s solution for keeping your published content fresh, relevant, and competitive in the ever-changing world of SEO. Designed to help you quickly identify areas for improvement, the Audit tool provides actionable insights based on real-time SERP data, allowing you to maintain and improve your search rankings over time.
What is Audit?
An audit analyzes your existing pages against your chosen competitors and highlights opportunities to improve your content. It evaluates keyword optimization, structure, internal linking, and more to guide your updates and ensure your content stays aligned with the latest ranking factors.
With Audit, you can breathe new life into your old articles without starting from scratch, making it a cost- and time-effective strategy for boosting site performance.
Who Has Access to the Audit?
Current Essential and Scale plans: Audit is included automatically at no additional cost.
Legacy plans (Lite, older Essential, older Scale, Advanced): If you're on one of these older plans, Audit must be purchased separately as an add-on.
🔔 Note: If you are on the old Essential plan (purchased before October 10th, 2024), you have the option to upgrade to the new Essential plan for a slight price difference — a smart move if you plan to use Audit frequently.
Why Use Audit?
Refresh and Re-optimize: Content that was once well-optimized can become outdated. Audit helps you identify and address these gaps easily.
SEO Health Check: Identify technical and on-page SEO issues that may be hindering your content's performance.
Resource Efficiency: Updating existing content often requires fewer resources than creating new articles from scratch.
Performance Boost: Strategically refreshing older posts can drive significant traffic gains without additional keyword research or topic ideation.
Key Features of Audit
Competitor Comparison: Select and benchmark your content against the most relevant, high-performing competitors to receive precise recommendations.
Detailed Content Insights: Gain straightforward suggestions on keywords, content structure, internal linking, and more, informed by your competitors' strengths.
Progress Tracking: Refresh your audit to see how your implemented changes are improving your content in real time.
Easy Collaboration: Share your Audit reports quickly using a dedicated shareable link, helping teams work together more efficiently.
Tips for Best Results
Select competitors thoughtfully: Choose pages that are both well-optimized and match your content's search intent for the most relevant recommendations.
Follow prioritized suggestions: Address the most impactful recommendations first — keyword usage, content structure, and internal linking often have the most significant influence.
Use the Refresh option: After making changes, use Refresh to instantly see updated recommendations without needing to run a brand-new query.
Please note: The refresh button only reanalyzes your targeted page. If you need to recrawl the competitors' pages as well, you will need to create a new query.
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