Getting Started: SERP Analyzer
Ula Długołęcka avatar
Written by Ula Długołęcka
Updated over a week ago

Power users and SEO professionals can dive deep into SERPs and data with this add-on. Detailed competitor and keyword analysis is all possible with this tool too.

SERP Analyzer is great for:

  • exploring different niches before deciding on targeting a specific keyword

  • comparing your not-yet-ranking URL to URLs that are already ranking in the SERP

  • exploring your own niche to analyze the correlations between different factors and ranking positions to be able to focus on the highly correlated factors only

In-depth SEO analysis is possible for just $29/month with this add-on.

SERP Analyzer step-by-step

  1. Make sure your Surfer subscription is active and the SERP Analyzer add-on is purchased.

  2. Open the SERP Analyzer tab from the left-side menu inside your Surfer app.

  3. Create a query by typing in your targeted keyword and adjusting location.

These parameters will affect the results the most. You will also need to decide if you want to analyze the results for mobile devices or for desktop ones. The SERPs may vary a little bit depending on what you choose.

4. Select your competitors.

Comparing your page to the wrong competitors may affect your analysis badly. To do it properly, one of the most significant factors to consider is the search intent.

Search intent means: what does Google believe is the goal of the user doing the search? Are they looking to buy something? Or maybe they are looking for a review about something? Or they’re just looking for some information? The answer to this question defines the search intent.

5. For more direct competitor research, try adding a custom URL to your already created query.

If you need to compare your page’s metrics and ranking factors with the URL ranking in SERP, all you need to do is add your URL to the analysis. You can do the same with any publicly available page.

Once you open the query, you should see the top URLs that rank for the same keyword. Simply copy and paste your URL into the field “Compare your website to competitors,” then click “Compare”. It only takes a few seconds for Surfer to load the page, and viola!

Once the URL finishes loading, you should be able to see your page metrics, like the content score and domain score. You can also include your page in the chart so you can see a graphical representation of how different ranking factors on your competitors’ URLs compare to yours.


1. We can't stress enough how crucial it is to select the right set of competitors. When you create a new SERP Analyzer query, all competitors are selected by default, so the first thing you’ll need to do is exclude them all and start to select your competitors one by one. Look for the "Exclude all pages" option under the graph and use the eye icon next to the competitors of your choice.

2. How to pick the right competitors from the top 10?

  • Define your content type. Even if you’re at the research stage, you’ll want to have in your mind what your intent is.

  • Exclude pages that serve a different purpose.

  • Exclude large authority pages that rank because of their authority and backlink profile (e.g., Amazon, eBay, Wikipedia, etc.)

3. Try to compare our page to only those pages that are better optimized; Wikipedia doesn’t have to worry about on-page optimization. It’s huge and authoritative.

Easy in-depth SEO analysis with lots of functional and actionable data is accessible at only $29/month for up to 100 searches per day. Not bad, huh?


Additional resources:

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