With this add-on, power users and SEO professionals can dive deep into SERPs and data. Detailed competitor and keyword analysis is also possible with this tool.
SERP Analyzer is great for:
exploring different niches before deciding on targeting a specific keyword
comparing your not-yet-ranking URL to URLs that are already ranking in the SERP
exploring your niche to analyze the correlations between different factors and ranking positions to be able to focus on the highly correlated factors only
With this add-on, in-depth SEO analysis is available for just $29 per month.
SERP Analyzer step-by-step
Ensure your Surfer subscription is active, and if your plan does not include the tool, that the SERP Analyzer add-on has been purchased.
Open the SERP Analyzer tab from the left-side menu inside your Surfer app.
Create a query by typing in your targeted keyword and adjusting the location.
These parameters will have the most significant impact on the results. You will also need to decide whether to analyze the results for mobile or desktop devices. The SERPs may vary slightly depending on your choice.
4. Select your competitors.
Comparing your page to the wrong competitors can significantly impact your analysis. One of the most significant factors to consider is the search intent to do it properly.
Search intent refers to what Google believes the user's goal is when they search. Are they looking to buy something? Or maybe they are looking for a review about something? Or are they simply seeking some information? The answer to this question defines the search intent.
5. Try adding a custom URL to your already created query for more direct competitor research.
If you need to compare your page’s metrics and ranking factors with the URL ranking in SERP, all you need to do is add your URL to the analysis. You can do the same with any publicly available page.
Once you open the query, you should see the top URLs that rank for the same keyword. Copy and paste your URL into the “Compare your website to competitors” field, then click “Compare”. It only takes seconds for Surfer to load the page, and voila!
Once the URL finishes loading, you should be able to see your page metrics, like the content score and domain score. You can also include your page in the chart, allowing you to see a graphical representation of how different ranking factors on your competitors’ URLs compare to yours.
Tips&tricks
The importance of selecting the correct set of competitors.
When you create a new SERP Analyzer query, all competitors are selected by default, so the first thing you’ll need to do is exclude them all and start to select your competitors one by one. Look for the "Exclude all pages" option under the graph and use the eye icon next to the competitors you wish to exclude.
How to pick the right competitors from the top 10?
Define your content type. Even if you’re at the research stage, you’ll want to have in your mind what your intent is.
Exclude pages that serve a different purpose.
Exclude large authority pages that rank because of their authority and backlink profile (e.g., Amazon, eBay, Wikipedia, etc)
Try to compare our page to only those better-optimized pages; Wikipedia doesn’t have to worry about on-page optimization. It’s huge and authoritative.
Easy, in-depth SEO analysis with a wealth of functional and actionable data is available for just $29/month, covering up to 100 daily searches. Not bad, huh?
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Additional resources
Surfer Knowledgebase:
Surfer blog:
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Surfer Academy:
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