With Surfer, research is no longer a problematic and time-consuming task, which is why you can proceed to start writing your article faster than ever.
The Content Editor offers personalized, real-time feedback on how to optimize your article for optimal results. It takes into consideration a live analysis of over 500 web signals, pairs it with NLP solutions and machine learning, and tops it up with Surfer’s proprietary algorithm to achieve a single goal: provide you with your Content Score.
Content Score is our original metric that grades the quality of your content on a numerical scale, letting you know how much more work you need to do on your article.
What is Content Editor?
Content Editor is your personal SEO assistant, designed to help you create high-quality, search-optimized content with ease. Whether you're starting from scratch or fine-tuning an existing article, Content Editor provides all the data-driven insights you need to rank higher in search results.
Content Editor analyzes your target keyword(s) and creates a custom set of SEO guidelines based on the top-performing pages in search results. It offers real-time feedback as you write, helping you structure your content, optimize for relevant terms, and stay aligned with the search intent of your audience.
You can launch Content Editor directly from the main dashboard or through Content Audit, Topical Map, and Keyword Research tools if you've already explored potential opportunities.
Why Use Content Editor?
Data-Driven Optimization: Content Editor compares your article against top competitors and generates optimization suggestions to maximize your chances of ranking.
Customization Flexibility: You can fine-tune your guidelines by adjusting key elements such as competitor selection, word count, and keyword usage to fit your unique strategy.
Real-Time Content Score: As you write, you'll see a live Content Score that reflects how well your piece is optimized, helping you stay on track toward publish-ready quality.
Collaboration Made Easy: Quickly share drafts and guidelines with your team or writers via a simple shareable link.
Smart Content Enhancements: Tools like the Outline Builder and Auto-Optimize further streamline the writing process by suggesting headings, paragraphs, and additional keyword placements.
Key Features
Targeted Query Creation: Set your preferred location and device (desktop or mobile) to align your guidelines with your target audience.
Competitor Selection: Ensure your analysis matches your content's intent by reviewing and selecting the most relevant organic competitors.
Content Structure Recommendations: Get suggestions for word count, number of headings, paragraphs, and images to match top performers.
Identify the most critical terms and questions to include, thereby enhancing the article's topical authority.
Performance Insights: Use the Content Score to gauge optimization progress and make informed improvements without over-optimizing.
Tips for Best Results
Focus on aligning your content with search intent, rather than simply stuffing in keywords.
Please ensure that you customize your guidelines thoughtfully to reflect the goals of your article.
Aim for a Content Score above 66 for strong optimization, but prioritize quality and natural flow over chasing a perfect score.
Use Surfer’s Import content from URL toggle to have an already published article pasted into a Content Editor for when a touch-up is necessary.
Use Auto-Optimize as a final polish to incorporate relevant terms and boost SEO without altering your article’s core meaning.
If you run out of Content Editor credits, instead of waiting for your limits to reset on your next billing date, you can reach out to the support team to request an immediate reset of your billing and receive a fresh batch of monthly Content Editor credits.
Additional resources
Surfer Knowledge Base
Surfer Blog
Surfer YouTube
Surfer Academy: