Workspaces let you divide and manage your content by brands. Each Workspace contains articles, data, tools, and settings related to a chosen brand, including Sites and AI tracking.
Why Use Workspaces?
The main goal of workspaces is to help you organize your work better by keeping everything related to a specific brand in one place. This is especially useful if you:
Manage multiple brands or websites
Want clear separation between projects
Need consistent brand-focused insights and recommendations
Workspaces ensure that Surfer’s tools, data, and AI features always operate within the correct brand context.
Key characteristics of a workspace:
Each workspace represents one brand
Contains one dedicated Sites project
Contains one dedicated AI Tracker
Contains one Brand Knowledge
Everything inside a workspace is scoped to the chosen brand
Select your profile icon at the bottom-left corner of the Surfer app.
Select Add new workspace.
Give the workspace a name (we recommend using your brand name).
Connect Google Search Console (GSC) or enter your brand’s site URL address manually. If you chose to connect your GSC (recommended), follow these instructions to establish the connection.
Select the target location and language. Select Next - Set up Brand Kit to proceed.
Here, our system will automatically generate Brand Knowledge for you. But feel free to modify it to align with your business needs.
Select Get started to complete the setup.
Each workspace has its own settings section. From there, you can:
Change the workspace name
Upload or update the workspace logo
Delete the workspace
If your subscription plan allows it, you can switch between workspaces or add new ones using the organization switcher in the app. This makes it easy to move between brands without losing context.
The number of workspaces you can create depends on your plan. Each plan has a limit on the number of branded workspaces allowed. Visit our pricing page to learn more.
What if I downgrade or fail to renew my subscription?
After a plan downgrade, any branded workspaces over the limit will be disabled.
If your subscription gets cancelled, all branded workspaces will be disabled.
Disabled workspaces can be manually re-enabled after re-subscribing, as long as your plan allows it.
Any questions? Contact us at [email protected] or via live chat by selecting the icon in the bottom-right corner!
