AI Tracker is Surfer’s unique tool designed to help you track mentions of your content and brand in responses generated by large language models (LLMs) like ChatGPT, Claude, Perplexity, and others. It gives you a peek into what sources LLMs use to answer prompts and whether your website is among them.
What is AI Tracker?
AI Tracker is an additional Surfer feature that helps you monitor your brand in responses from popular LLMs. It evaluates a set of prompts and identifies which domains are being cited or referenced when those prompts are answered.
You’ll see:
Which of your pages are mentioned
Which competitors are getting cited
How frequently each domain appears
Insights on prompt-level performance
It’s a powerful way to understand if you're influencing AI-generated answers—and how to improve that influence over time.
Key Metrics You’ll See
Mentions – how often your domain appears in LLM responses
Position – your order in the list of cited sources
Prompt visibility – which prompts your brand is showing up for
Top domains – domains most frequently cited by the LLMs
Category of source – shows if LLMs prefer forums, social media, news, or educational domains
Once you create an AI Tracker query, your data will be refreshed weekly and the chart will be updated every week:
AI Tracker Insights Use Cases
1. Analyze Top Domains and Their Categories
See which sites LLMs trust the most. If platforms like LinkedIn, Reddit, or Quora appear frequently, consider:
Becoming active there
Contributing insightful posts and answers
Partnering with influencers or asking employees to share your content
If certain domains dominate the citations, explore guest posting, partnerships, or even sponsored mentions - this will help you build your domain's authority and strong external linking network.
2. Recreate or Improve What Works
Study the top-cited content. What makes it valuable?
Use Content Editor to recreate or outperform similar pages
Pay attention to factual depth using the Facts tab
Match or exceed the coverage of top-performing content
3. Use Keyword & Topical Research
Surfer’s Keyword Research and Topic Explorer tools (especially when connected with GSC) help you:
Discover related content ideas
Fill content gaps LLMs might be using to source answers
Improve topical authority across a cluster
4. Keep Track of Your Brand
Track branded keywords in your Site dashboards
Low branded search volume? Time to boost brand-building activities
Secure brand mentions on other websites related to your niche—these are the sources LLMs often train on
5. Monitor Competitors
Identify the top-mentioned competitors
Study their SEO and content strategies
See what kind of brand presence and citations they are getting
Currently, Surfer doesn’t extract brand mentions directly from sources. But by reviewing open-source content shown in AI Tracker, you can get valuable clues.
6. Track Progress and Iterate
Regularly monitor LLM mentions and rankings
Evaluate if your activities are improving visibility
Adjust content and targeting strategies based on your AI Tracker data
Final Tips
Focus on specific prompts and LLMs relevant to your niche
Different LLMs may prefer different types of sources (e.g. AIO = LinkedIn, Perplexity = Reddit)
Influencing LLMs takes time and consistency
AI Tracker is your ongoing pulse-check on whether your brand is influencing the new wave of search: AI-generated answers.
FAQ
Is AI Tracker included in my plan?
Currently, AI Tracker is not included in any Surfer plan by default, but it is available as an add-on. You can purchase it directly in-app 👉 here.
If you're on an Enterprise plan or you're interested in getting one, AI Tracker can be included as part of your custom package. To discuss options, contact our Sales team. 📫
Are there any discounts for bigger packages?
Each package includes 25 prompts. The more packages you purchase, the lower the unit price becomes:
Quantity Purchased | Price per Package (25 Prompts) |
1–3 packages | $95.00/month |
4–11 packages | $48.75/month |
12+ packages | $41.25/month |
You can also buy pre-set bundles at a discounted total price:
100 prompts → $195/month (instead of $380 — save $185)
300 prompts → $495/month (instead of $1,140 — save $645)
How does the prompt limit work?
Each AI Tracker query can include up to 5 prompts at once. You can exclude prompts if you don’t need to track that many for a specific brand, product, or keyword. This gives you the flexibility to focus only on the most relevant prompts for your goals.
I’ve purchased a package but need more prompts—how can I increase the limit?
The initial AI Tracker package can be purchased directly in-app. If you need a larger package, please contact our support team:
Via live chat in the app
Or by email: [email protected]
We’ll help you upgrade your plan to match your tracking needs.
Can I purchase AI Tracker as a one-time product?
By default, AI Tracker packages are sold as subscriptions and renew monthly. If you’re looking for a one-time purchase, please reach out to our support team. We’ll review your case and offer a suitable solution.