AI Tracker is Surfer’s unique tool designed to help you track mentions of your content and brand in responses generated by large language models (LLMs) like ChatGPT, Gemini, Perplexity, and others. It gives you a peek into what sources LLMs use to answer prompts and whether your website is among them.
AI Tracker is an additional Surfer feature that helps you monitor your brand in responses from popular LLMs. It evaluates a set of prompts and identifies which domains are being cited or referenced when those prompts are answered.
You’ll see:
Which of your pages are mentioned
Which competitors are getting cited
How frequently each domain appears
Insights on prompt-level performance
It’s a powerful way to understand if you're influencing AI-generated answers, and how to improve that influence over time.
We know that LLMs don’t always give the same answer every time, so instead of relying on just one response, we use a self-consistency method that checks for consistency in naming and makes sure the answers, including sources, align.
We also run the same questions across different models and prompts. By looking at the overlap, we can filter out noise and keep the most reliable. This way, the results have high confidence.
Mention rate – how often your domain appears in LLM responses
Average Position – your order in the list of cited sources
Visibility score – which prompts your brand shows up for
Sources – domains most frequently cited by the LLMs
Once you create an AI Tracker query, your data will be refreshed daily, and the chart will also be updated daily:
Note that the Visibility Score and Sources measure two different things.
Visibility Score shows how often your brand appears in AI-generated answers for tracked prompts. If it’s 0, it simply means your brand wasn’t mentioned in any of the AI responses for that specific prompt only.
Sources, on the other hand, list domains that are cited by LLMs overall. Your rank here means your content was used or recognized by AI models, but not necessarily surfaced as a visible brand mention in that particular prompt’s answer.
In short, while your page may still be used as a data source, it doesn't mean that it will appear in the visible response for that prompt.
So don't be surprised or confused that you may have used the wrong keyword prompt. It’s just that Visibility Score tracks what’s shown to users in the AI answer, while Sources reflect what the model relied on behind the scenes.
See which sites LLMs trust the most. If platforms like LinkedIn, Reddit, or Quora appear frequently, consider:
Becoming active there
Contributing insightful posts and answers
Partnering with influencers or asking employees to share your content
If certain domains dominate the citations, explore guest posting, partnerships, or even sponsored mentions - this will help you build your domain's authority and a strong external linking network.
Study the top-cited content. What makes it valuable?
Use Content Editor to recreate or outperform similar pages
Pay attention to factual depth using the Facts tab
Match or exceed the coverage of top-performing content
Surfer’s Keyword Research and Topic Explorer tools (especially when connected with GSC) help you:
Discover related content ideas
Fill content gaps that LLMs might be using to source answers
Improve topical authority across a cluster
Track branded keywords in your Site dashboards
Low branded search volume? Time to boost brand-building activities
Secure brand mentions on other websites related to your niche—these are the sources LLMs often train on
Identify the top-mentioned competitors
Study their SEO and content strategies
See what kind of brand presence and citations they are getting
Currently, Surfer doesn’t extract brand mentions directly from sources. But by reviewing open-source content shown in AI Tracker, you can get valuable clues.
Regularly monitor LLM mentions and rankings
Evaluate if your activities are improving visibility
Adjust content and targeting strategies based on your AI Tracker data
You can manage prompts in already created projects — no need to set everything up from scratch!
Add prompts – When you add a new prompt, it will automatically schedule a project refresh to start tracking it.
Remove prompts – Made a mistake or no longer need to track a prompt within your project? You can remove it and free up your limit for new prompts.
Removing a prompt will not trigger a new refresh. Instead, you’ll see an information message that the prompt is no longer being tracked.
If we still have data from the timeframe when the prompt was tracked, it will remain available for review.
💡Important rules:
At least one prompt must always remain in a project.
If you remove all prompts, you need to add at least one new prompt immediately.
Full project removal is not possible from the app — if you want to delete the entire project, please contact our Support team.
Focus on specific prompts and LLMs relevant to your niche
Different LLMs may prefer different types of sources (e.g. AIO = LinkedIn, Perplexity = Reddit)
Influencing LLMs takes time and consistency
AI Tracker is your ongoing pulse-check on whether your brand is influencing the new wave of search: AI-generated answers.
Currently, AI Tracker is included in the Scale plan by default, with 5 daily prompts, but it is available as an add-on for the Essential plan and Scale plans starting at USD 95 for 25 prompts. You can purchase it directly in-app 👉 here.
If you're on an Enterprise plan or you're interested in getting one, AI Tracker can also be included as part of your custom package. To discuss options, contact our Sales team. 📫
Each package includes 25 prompts. The more packages you purchase, the lower the unit price becomes:
Quantity Purchased | Price per Package (25 Prompts) |
1 package | $95.00/month |
4 packages | $48.75/month |
12 packages | $41.25/month |
You can also buy pre-set bundles at a discounted total price:
100 prompts → $195/month (instead of $380 — save $185)
300 prompts → $495/month (instead of $1,140 — save $645)
You can also add up to 100 prompts in bulk, provided that it is within your prompt limits.
Each AI Tracker query can include up to 100 prompts at once. You can exclude prompts if you don’t need to track that many for a specific brand, product, or keyword. This gives you the flexibility to focus only on the most relevant prompts for your goals.
The Scale plan already includes 5 prompts by default, but feel free to purchase an add-on if you need more.
AI Tracker bundles of 25, 100, and 300 can be purchased directly in-app. If you need a larger package, please contact our support team:
Via live chat in the app
Or by email: [email protected]
We’ll help you upgrade your plan to match your tracking needs.
By default, AI Tracker packages are sold as subscriptions and renew monthly. If you’re looking for a one-time purchase, please reach out to our support team. We’ll review your case and offer a suitable solution.
