Skip to main content

Surfer Dashboard Explained

This guide will walk you through every element of the Surfer sidebar and help you navigate your SEO tools with ease.

Updated this week

🏠 Home

The Home tab gives you a quick overview of what’s happening in your account:

  • Discover new product updates, like AI Writer improvements or discounts.

  • See a summary of your Recent Work including Topical Maps, Audit, SERP Analyzer and Content Editor queries.

  • Easily jump back into writing or researching with one click.


📥 Inbox

The Inbox is where you’ll find personalized alerts related to your connected sites:

  • Notifications like “Rank drop detected” if one of your pages loses visibility for 7+ days.

  • Helpful nudges to revisit or re-optimize underperforming content.


🌐 Sites

The Sites section is your command center for managing domains and their visibility:

  • View connected domains and their GSC performance.

  • Monitor impressions, clicks, and keyword drops over time.

  • Get SEO suggestions or performance alerts automatically.

🧭 Page Logo Shortcut: Right below the Sites tab, you'll see a project icon. Clicking this brings you directly to the last opened Sites project, saving time.


✍️ Write

Here you’ll access your writing tools:

  • Content Editor: Create SEO-optimized articles from scratch or import existing ones.

  • AI Writer: Generate full articles based on keyword and template input (available via Content Editor).

  • Organize and manage all your content queries in folders and tag them as needed.


🧰 Tools

The Tools section gives you access to all remaining Surfer features:

  • Audit – Review and fix content on existing pages.

  • Topic Research – Discover subtopics and content gaps for better authority.

  • Keyword Research – Analyze keyword metrics and intent.

  • SERP Analyzer – Deep-dive into SERPs for a specific keyword.

  • Rank Tracker – Monitor keyword positions over time.

  • AI Tracker (BETA) – Track LLM positioning of your brand for key queries.

  • AI Humanizer – Review & rewrite AI-generated text to sound more human with just one click.


🔍 Search

Use the Search icon to find anything across the app:

  • Quickly navigate to tools, purchase options, team members, and more.

  • It works just like a command center—type what you need and go.


❓ Help Center

Clicking the Help icon opens access to:

  • Product updates and what's new.

  • Live chat with the Surfer support team.

  • A history of your past conversations and tickets.


⚙️ Settings

Under Settings, you’ll find:

  • Organization settings (General, Members).

  • Billing (Your plan, Invoices, Usage, Billing details).

  • Tool-specific settings (Content Editor, Custom Voices).

  • Integrations like Search Console and WordPress.

  • Your personal account settings (Profile, Notifications, Masterclass).


👤 Profile Picture

Clicking your profile icon allows you to:

  • Switch between different Surfer organizations you belong to.

  • Access organization-specific workspaces.


If you're ever lost, just remember: the sidebar is your roadmap. Everything you need—from optimization tools to project tracking—is right there.

⏩ Next - Getting Started: Sites

Did this answer your question?