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Surfer Dashboard Explained

This guide will walk you through every element of the Surfer sidebar and help you navigate your SEO tools with ease.

Updated over a week ago

🏠 Home

The Home tab gives you a quick overview of what’s happening in your account:

  • Discover new product updates, like AI Writer improvements or discounts.

  • See a summary of your Recent Work including Topical Maps, Audit, SERP Analyzer and Content Editor queries.

  • Easily jump back into writing or researching with one click.


📥 Inbox

The Inbox is where you’ll find personalized alerts related to your connected sites:

  • Notifications like “Rank drop detected” if one of your pages loses visibility for 7+ days.

  • Helpful nudges to revisit or re-optimize underperforming content.


🌐 Sites

The Sites section is your command center for managing domains and their visibility:

  • View connected domains and their GSC performance.

  • Monitor impressions, clicks, and keyword drops over time.

  • Get SEO suggestions or performance alerts automatically.

🧭 Page Logo Shortcut: Right below the Sites tab, you'll see a project icon. Clicking this brings you directly to the last opened Sites project, saving time.


✍️ Write

Here you’ll access your writing tools:

  • Content Editor: Create SEO-optimized articles from scratch or import existing ones.

  • AI Writer: Generate full articles based on keyword and template input (available via Content Editor).

  • Organize and manage all your content queries in folders and tag them as needed.


🧰 Tools

The Tools section gives you access to all remaining Surfer features:

  • Audit – Review and fix content on existing pages.

  • Topic Research – Discover subtopics and content gaps for better authority.

  • Keyword Research – Analyze keyword metrics and intent.

  • SERP Analyzer – Deep-dive into SERPs for a specific keyword.

  • Rank Tracker – Monitor keyword positions over time.

  • AI Tracker (BETA) – Track LLM positioning of your brand for key queries.

  • AI Humanizer – Review & rewrite AI-generated text to sound more human with just one click.


🔍 Search

Use the Search icon to find anything across the app:

  • Quickly navigate to tools, purchase options, team members, and more.

  • It works just like a command center—type what you need and go.


❓ Help Center

Clicking the Help icon opens access to:

  • Product updates and what's new.

  • Live chat with the Surfer support team.

  • A history of your past conversations and tickets.


⚙️ Settings

Under Settings, you’ll find:

  • Organization settings (General, Members).

  • Billing (Your plan, Invoices, Usage, Billing details).

  • Tool-specific settings (Content Editor, Custom Voices).

  • Integrations like Search Console and WordPress.

  • Your personal account settings (Profile, Notifications, Masterclass).


👤 Profile Picture

Clicking your profile icon allows you to:

  • Switch between different Surfer organizations you belong to.

  • Access organization-specific workspaces.


If you're ever lost, just remember: the sidebar is your roadmap. Everything you need—from optimization tools to project tracking—is right there.

⏩ Next - Getting Started: Sites

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