What is Sites?
Sites is your dashboard for managing your domains and tracking content performance. It is designed to help you stay organized and get a high-level overview of how your content is doing across different websites.
It's a great way to keep everything organized in one place; no more jumping between tabs or juggling different tools! It gives you a clear, high-level overview of your SEO efforts, which is especially helpful when managing multiple websites or working with a team. Plus, it allows you to easily track the impact of your content optimizations over time in a visual and straightforward way.
This is a short introduction to help you learn what Sites is for, but we also got detailed guides waiting for you:
👉 Introduction to Sites
👉 Sites Migration & Connection Guide
What Can You Do With Sites?
With Sites, we’ve combined essential SEO tools into one streamlined experience so you can:
✅ Connect your domain: Add your website to track content and performance in one place.
✅ Organize your content: Group and monitor Content Editor queries by site.
✅ View key SEO metrics: See performance indicators like organic traffic, word count, and optimization scores for each piece of content.
✅ Track changes over time: Spot improvements or drops after optimization.
Tools In Sites
Within Sites, you’ll find tools to help you stay on top of your content strategy. Everything is centered around your domain, keeping your strategy consistent and easy to manage.
Dashboard – Track performance with data from Google Search Console. It's a requirement to connect your GSC so we can deliver you with data-driven insights. Learn more about that here.
Content Audit & Recommendations – Analyze and optimize existing content.
Topical Map – Plan and organize content clusters to grow your domain.
In your Site, you can maximize two of the most helpful Surfer tools: Content Audit and Topical Map.
Content Audit, looks at your existing pages and shows you what needs a little boost. Whether it’s adding more helpful terms, improving the structure, or updating old content, this tool guides you on how to make your pages better.
Topical Map helps you figure out what to write about next. It gives you a full list of topics based on what people are actually searching for so you can organize how you build relevant content.
Together, they make it easier to create content that works, without having to jump between tools or do all the thinking on your own.
Think these tools might be what you need? We have resources that will explain to you in detail how to get the most out of Content Audit and Topical Map.
Helpful Resources: