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What's New at Surfer
What's new at Surfer? April 2024
What's new at Surfer? April 2024

Quick summary of features released in April and upcoming products

Updated over a week ago

I'm pretty sure you know what to expect from this month's newsletter. πŸ‘€

But, if you've somehow missed it (honestly, if you did, message me because that means I need to up my in-app notification game! 😱): we have two great features that will make your work ✨ much ✨ easier ✨: Auto-Optimize and Internal Linking (more on that below).

If you already know about those, I recommend going straight to the What's Next section - we have several great improvements coming out in a few weeks 🎁 And to get you in the right mood for what's to come, our co-founder and Head of Marketing, Tomek Niezgoda prepared handy educational videos:

Oh, and to all of you that we got to see in person during the BrightonSEO conference in the UK - it was a blast! ❀️


What's new? πŸ‘‡

Auto-Optimize

Content Score is fun to play with but it can get tricky - especially when you have more than one article to write and a short deadline. Thankfully, now you can optimize your articles with a single click. 😌

The new Auto-optimize feature analyzes and gives improvement suggestions for your article in real-time, improving its Content Editor score and rankings, without changing the original meaning or readability.

In other words, it will help you get to the green score in the blink of an eye! Read more

And soon, it should also help with formatting too 🀞 Until then, make sure your article has properly formatted paragraphs before running Auto-Optimize.

So, whether you're working on a new article or re-optimizing old content, save yourself time and click "Auto-Optimize" whenever your content is ready context-wise and leave SEO optimization to our AI. ✨

Auto Internal Linking

A good internal linking strategy is a must in SEO. And I have good news for you:

Automated internal linking feature is already available inside any Content Editor πŸŽ‰

How does it work? Simple: connect your Google Search Console and we’ll automatically insert 5-10 most relevant URLs from your domain into the article you’re working on, saving you a ton of time and mental energy.

If you were looking for a way to automate your internal linking strategy and get your new pages indexed faster, there it is!

Advanced export with WordPress plugin

With the newest update to our WordPress plugin, you can choose between the post type (including custom types), category, tags, authors and post status when exporting your drafts. πŸŽ‰

There are also some sidebar improvements that will minimize differences between Surfer app and WordPress plugin 😌 all to improve your experience!


What’s coming next? πŸ‘‡

Comments and tagging in Content Editors

Very soon all collaboration features will be fully released - and that includes comments, tagging and notifications. 🀝

Internal Linking improvements

We're working on adding a transparent way of highlighting and reviewing all changes suggested by the Internal Linking feature. πŸ”

Domain Map (for content gap mapping)

We’re refining the integration between Topical Map and Google Search Console to give you a transparent overview of which topics you already covered and where you still have some work to do - all to make your road to topical authority a no-brainer! We should have it ready in Beta within a couple of weeks.

After that we will work on adding visualization and a way to import your own keywords into Surfer for easier planning and scheduling 🀞

Content Audit (for clarity on the next best step)

Picture this: You log into Surfer, run a fast check on your website's content, and bamβ€”you're handed a list of top-notch tweaks to boost your rankings effortlessly. Pretty cool, right? Now, what if said fast check would come with monitoring capabilities and alert you about your content loosing its position - would you love it or love it? πŸ˜ƒ

Well, Content Audit is almost ready to be released in Beta! And we plan to include it in all Surfer plans within a couple of weeks 🎁

With Content Audit, keeping your existing and old content optimized will be easier than ever ❀️

AI Humanizer (for better reading flow and safe AI usage)

First of all, if you're not using AI to help with content creation you are missing out (not sure where to start? Try Surfer AI, you'll love it!).

That being said, current AI language models still feel "off" - they make everything "transformative" and "crucial", overuse phrases like "delve", "unlock", or "ensure", and almost completely ignore the existence of parentheses and em dashes.

And we can all see it. πŸ₯²

That's why, before we finalize a custom tone of voice for our AI articles, we decided to step in and help you quickly humanize your AI content - be it generated with Surfer AI or any other tool (I'm looking at you, GPT users! πŸ‘€ ).

We're currently training our own model on countless human-written articles and teaching it how to spot AI flaws to then replace them with human-like phrases. It will not only make your content read much better but also reduce AI discoverability - in case you still care about that.


Newest Blog posts πŸ‘‡

What are the legal considerations when using AI content? Can you copyright AI content? How to legally use AI content on your website without infringing any existing copyrighted material and how to avoid AI content creation legal issues? Read more ->

Why should you update old blog posts? What to do with outdated blog content? How to choose what posts to update and how to improve old posts without losing your sanity in the process? Read more ->

What SaaS SEO is and how it works? Why SaaS companies should focus heavily on SEO? How SaaS differs from other industries when it comes to SEO, how to execute a SaaS SEO strategy and which tools to use? Read more ->

What real estate SEO is and why it matters? How to develop and execute the right SEO strategy for your real estate business? How much SEO for real estate costs, and whether you should hire an agency to do it for you? Which SEO tools to use if you decide to do it yourself? Read more ->

What 9 steps you can implement immediately to start improving your search engine rankings and organic website traffic as a small business? What is the cost of SEO and is it better to do it yourself or hire an agency? What are good examples of small businesses doing it right and why does their approach work? Read more ->


That's it for March! Don't forget to follow us on social media:

πŸ’‘ Don’t miss out on extra credits with our Credit Giveaway.

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