Numerous ranking factors must be considered when optimizing work for Google, and Surfer is taking hundreds of these into consideration each step of the way.
The days of manual keyword stuffing and amassing as many backlinks as possible are over. Our tools will assist you alongside each one of these processes:
research
writing
and keeping your content up to date.
Save time, money, and effort with a Surfer subscription and take control of your SEO strategy.
It always begins with research, so our answer to this step is the Keyword Research tool, which will underpin your entire content strategy.
Conducting your keyword research is boring, monotonous, and not as effective as you could expect it to be. Hours alone can be spent generating potential keywords before even confirming their relevance to your needs. You’ll also want to assess the competition and estimated search volume. In addition, your keywords should be neatly organized.
With Keyword Surfer, you are only a few clicks away from topic clusters on any given subject. Those clusters will help you develop authority and showcase your expertise - two out of four components of E-E-A-T, which are used to evaluate content by Google.
Clusters are organized by their relevance to each other, to the main keyword, and to the search intent they fulfill.
At a glance, you can identify the right keywords to target for your audience, how much quality and targeted traffic is generated for these terms, and how difficult it will be to rank for them.
Writing and optimizing happens at the same time when using Surfer’s Content Editor. Write in any language and optimize for SERP (search engine results page) locations around the world. You’ll receive data-driven insights customized to your article based on the keywords you want to be ranking for.
Surfer’s Content Score is based on over 100 different factors, which are simply communicated by your automatically generated guidelines. You’ll be told how to structure your work with regard to headings, paragraphs, image count, and key terms to use powered by NLP analysis.
Content Editor is a joy to work with and is packed with features like Plagiarism Checker to help check duplicated content, Auto-Optimize, and more! Work individually or as part of a team either on the Surfer dashboard, in WordPress, or Google Docs.
Even the most optimized work won’t stay like that indefinitely. Returning to published work every once in a while can often bring great results! The frequency at which you should revisit your published piece varies depending on your niche, but a recommended practice is to do so at least once every three months. Besides, optimizing an already published piece of work can usually be done much more quickly than starting from scratch.
Your audit report has 11 sections detailing missed opportunities and quick wins. A manual approach is viable; it just requires time and expertise. Thanks to Surfer, the analysis is automated, meaning you only need to think about which action to take next.
You can also always easily share your Audit reports with others on your team - even if they do not have an active Surfer subscription or even a Surfer account. Clients can appreciate the results of work done with the refresh button, which updates the report to reflect changes made.
The Audit is available as an add-on for Essential, and it is up to you if you want to acquire this feature. It is included in the base subscription of Scale and Scale AI, though!
Check out: Which plan to choose?
