1. How to read the report?
Scrolling down your Audit report, you will see a few sections. Each one of these sections corresponds to a specific part of your page that we've analyzed.
The analysis is enhanced with recommended ranges that are 100% based on your selected competitors.
Every section is filled with suggestions for you to follow. We may ask you to add or remove a specific term, build up your internal linking net, decrease the number of words on your page, increase the number of images, and more. That solely depends on the way your and your competitors' pages are built.
Let's take a look at the Word count section as an example. There you will see a list of suggested changes to apply to the length of your whole article or the specific parts of it.
Each section is described in more detail in our Audit Glossary, so make sure to check it out!
2. How are the suggested ranges calculated?
Your webpage has x words, while the suggested range is between y and z words. That sentence is pretty understandable, but where do those ranges come from?
The lower limit of the suggested range (y) is pretty simple and straightforward. It's just an average calculated for all of your selected competitors for your Audit.
The upper limit (z), on the other hand, is slightly more complicated. We are looking at your selected competitors, and we are focusing on the one that has the most number of occurances of that specific element on their page. Then, depending on which factor this is, we are also adding 10-15% to this number, and that's how we get the upper limit of the range.
3. How to apply the suggestions?
You will need to apply the suggestions in your own website editor directly to your page and make sure that the changes are public.
To track your progress, you can use the refresh button, which is explained in more detail in the next section of this article.
Make sure to implement only those suggestions that make sense in your case. Since Surfer's guidelines are based on the URLs you picked, it could be that some of the terms wouldn't fit the content on your website.
Suggestions are built very similarly to each other. Usually, you will see something in terms of "Your web page has x, while the suggested range is between a and b".
4. Refreshing your Audit
When your Audit query is running, Surfer is crawling your and your competitors' pages. To make it easier for you when it comes to tracking your changes and updates, we introduced the Refresh button. Clicking it will cause Surfer to re-crawl your page so you will see what the progress is.
After up to a few minutes, your suggestions will reflect on the changes you made on your page between running your initial query and refreshing the Audit.
❗Please note that it will not cause Surfer to re-crawl your competitor's pages. The refreshing purpose is rather organizational for you to be able to see your progress. If you want Surfer to recrawl the whole SERP for your targeted keyword, you will need to run a new query.
5. "You may be auditing the wrong page"
If you are seeing this prompt next to your URL, you are probably wondering why and what does it mean.
We are running a special search site: your-keyword search to check if this is the URL Google considers the most relevant to that topic. Based on this search result, we will point you to the URL which might be a better choice by showing you this prompt next to your Audited URL.
What to do with this message? Well, we still trust your knowledge and experience, so you may completely disregard it.
Do you still need help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner.