What is Content Score?
Content Score is a value from 1 to 100, which describes the relevance and quality of your content. Get an overall sense of your optimization level and how much work is left. You can improve your Content Score by optimizing content structure and terms in your writing.
What is the ideal value of the Content Score?
To increase the Content Score, follow the advice from the guidelines, especially:
Make sure you use prominent terms in headings;
Avoid over-optimization of any suggested term and
Add images with relevant alternative text.
How is it calculated in the Content Editor?
Click the details button to reveal extra charts showing progress on structure, headings, terms, and NLP. You not only know where to find missing points but also see how your score is calculated.
Adding up all their individual values gives you your Content Score and will serve as a comprehensive guide on what to work on to improve your content.
Structure (30 points) - match the length, the number of paragraphs, headings, and images count to get a high score in structure.
Headings (20 points) - make sure to use the exact keyword in H1 and recommended terms in subheadings.
Terms and NLP (30 and 20 points) - focus on including terms Surfer suggests in the content starting from the top of the list; it's prioritized by relevance.
Why is my Content Score 0?
There are three possible reasons why the score will not improve despite adding your content to your guidelines:
1. Your competitors are dominated by one or two domain(s). We need at least 3 different domains to do the calculations.
You can get less than three needed domains when you, for example, run a query for a branded keyword, like in the example below:
2. SERPs are dominated by the pages we can't crawl. The most common example is when all results are PDF files.
3. If the Content Editor is very old. When your Content Editor was created before we introduced Content Score (July 2020), CS will be 0. Please create a new Content Editor.