The AI Tracker Overview Dashboard is your go-to place for keeping an eye on how your brand shows up across different AI models. ✨
From here, you can monitor visibility, track mentions, and compare positions across the models that matter most to your business. 🚀
At the top of the dashboard, you’ll find a date dropdown.
Use it to set the timeframe you’d like to analyze. After choosing a range, all graphs and numbers below will instantly update to reflect the analysis for that period.
Next to the date selector is the model filter. By default, it shows results from All models, but you can also zero in on a specific one. Options include popular AI systems such as:
ChatGPT
Gemini (AI Mode)
Perplexity
And more as they’re added
This makes it easy to either zoom in on a single model or keep the big-picture view. Just like when selecting your timeline, choosing the model will update the graph in an instant.
The overview highlights three main metrics. Each one comes with its own graph for a deeper look:
Shows how often and how prominently your brand appears in AI answers. A higher score means your brand is consistently showing up in noticeable spots.
This tells you how frequently your brand is mentioned across AI models. It’s a simple way to see the scale of your brand’s presence, regardless of where it appears.
This tells you the typical ranking of your brand when it’s mentioned. The closer the number is to 1, the earlier (and more prominently) your brand tends to appear.
You can go beyond tracking your own brand and see how you are performing against competitors using the same prompts.
This helps with:
Benchmarking visibility, mention rate, and positions directly against other brands,
Spotting gaps where competitors are outperforming you, and
Identifying strengths where you already lead.
Just click the Compare button right beside your filter controls and choose a competitor that you want to do a side-by-side comparison of the key metrics, and use these insights to refine your content, targeting, and prompt strategy.
Below the Visibility Score graph and Competitors panel, you’ll find the Prompts and Sources sections.
Your Prompts smart preview shows a quick glance at the most common AI instructions your tracked prompts trigger, along with their visibility scores. It helps you instantly see which user queries performs best for, without leaving the dashboard.
If you'd like to revise some of your prompts, you can always do so either by clicking the View all prompts button, or by switching to your Prompts dashboard.
As for the Sources smart preview, these are the web pages referenced by AI models the most. This gives you a smart preview of the sources most often cited when AI models mention your brand, along with how many times the URL was shown in LLM responses.
If you’d like to dive deeper, click on “View all sources” to open the full AI Tracker Sources Tab, where you can explore every reference in detail.
You can also download the analysis as a .CSV format by clicking the Export button found on the top right corner of the dashboard.
Additionally, you can share a view-only access to your AI Tracker report. Perfect for sharing wins with your team or clients to keep them updated on your visibility progress.
Visibility Score helps you track overall presence and see if your brand is gaining or losing traction in AI-driven answers.
Mention Rate shows the volume of mentions, which can hint at brand awareness and authority in your space.
Average Position highlights whether your brand is appearing in more influential placements or slipping further down.
Together, these metrics give you a well-rounded picture: not just if your brand is showing up, but also how often and where.
You can hover over the charts to see the exact numbers and changes over time. Switch between models so you can have a grasp of how the performance fares and differs in different systems, and adjust the dates to spot trends in shorter or longer windows.
By navigating your AI Tracker Overview this way, you can maximize:
Benchmarking performance: Check how your brand’s visibility in AI models changes month over month.
Competitive awareness: Use filters to see where you stand in comparison to other brands (when available).
Campaign tracking: After a launch or PR push, monitor if your brand’s mention rate and visibility increase.
Spotting opportunities: Notice dips in average position that might point to areas where you can improve brand presence.
💭 Do you still need help? You can reach us at [email protected] or by clicking on the chat icon in the bottom-right corner. We're here 24/5! 😊
