The AI Tracker Overview Dashboard is your go-to place for keeping an eye on how your brand shows up across different AI models. ✨
From here, you can monitor visibility, track mentions, and compare positions across the models that matter most to your business. 🚀
Timeline Controls
At the top of the dashboard, you’ll find a date dropdown.
Use it to set the timeframe you’d like to analyze. After choosing a range, all graphs and numbers below will instantly update to reflect the analysis for that period.
Filter by Model
Next to the date selector is the model filter. By default, it shows results from All models, but you can also zero in on a specific one. Options include popular AI systems such as:
ChatGPT
Gemini (AI Mode)
Perplexity
And more as they’re added
This makes it easy to either zoom in on a single model or keep the big-picture view. Just like when selecting your timeline, choosing the model will update the graph in an instant.
Key Metrics
The overview highlights three main metrics. Each one comes with its own graph for a deeper look:
Visibility Score
Shows how often and how prominently your brand appears in AI answers. A higher score means your brand is consistently showing up in noticeable spots.
Mention Rate
This tells you how frequently your brand is mentioned across AI models. It’s a simple way to see the scale of your brand’s presence, regardless of where it appears.
Average Position
This tells you the typical ranking of your brand when it’s mentioned. The closer the number is to 1, the earlier (and more prominently) your brand tends to appear.
Compare with Competitors
You can go beyond tracking your own brand and see how you are performing against competitors using the same prompts.
This helps with:
Benchmarking visibility, mention rate, and positions directly against other brands,
Spotting gaps where competitors are outperforming you; and
Identifying strengths where you already lead.
Just click "Compare" and choose a competitor that you want to do a side-by-side comparison of the key metrics, and use these insights to refine your content, targeting, and prompt strategy.
Sources Snapshot
Below the Visibility Score graph, you’ll find the Sources section. These are the web pages referenced by AI models the most. This gives you a smart preview of the sources most often cited when AI models mention your brand.
If you’d like to dive deeper, click on “View all sources” to open the full AI Tracker Sources Tab, where you can explore every reference in detail.
Why These Metrics Matter?
Visibility Score helps you track overall presence and see if your brand is gaining or losing traction in AI-driven answers.
Mention Rate shows the volume of mentions, which can hint at brand awareness and authority in your space.
Average Position highlights whether your brand is appearing in more influential placements or slipping further down.
Together, these metrics give you a well-rounded picture: not just if your brand is showing up, but also how often and where.
You can hover over the charts to see the exact numbers and changes over time. Switch between models so you can have a grasp of how the performance fares and differs in different systems, and adjust the dates to spot trends in shorter or longer windows.
By navigating your AI Tracker Overview this way, you can maximize:
Benchmarking performance: Check how your brand’s visibility in AI models changes month over month.
Competitive awareness: Use filters to see where you stand in comparison to other brands (when available).
Campaign tracking: After a launch or PR push, monitor if your brand’s mention rate and visibility increase.
Spotting opportunities: Notice dips in average position that might point to areas where you can improve brand presence.
💭 Do you still need help? You can reach us at [email protected] or by clicking on the chat icon in the bottom-right corner. We're here 24/5! 😊