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Sites Dashboard Overview

Interpreting Your SEO Performance at a Glance ✨

Updated this week

The Sites Dashboard is your real-time control panel for understanding how your website is performing in Google Search. Connected directly with Google Search Console (GSC), the dashboard offers a clean visual summary of your visibility, traffic, and ranking progress, all in one place.

Whether you're monitoring growth, tracking campaign results, or spotting drops in visibility, this dashboard is your go-to.

You can use it to:

  • Track daily search visibility changes

  • Set and monitor SEO performance goals

  • Identify winning or underperforming content

  • Uncover content optimization opportunities

By understanding the patterns in your data (solid vs dotted lines, traffic goals, keyword positions), you’ll be better equipped to drive meaningful results.

Recommendations and Content Ideas Panel

On the top section of your dashboard, you’ll see a smart preview of Optimization suggestions and  Content Ideas under the Recommendations tab, including keyword improvements, content opportunities, keyword relevance and difficulty, etc., to help you identify what topics to cover next.

After clicking one of the recommendations, you'll get redirected to the main view of the Recommendations dashboard.  Each idea or recommendation comes with supporting data, such as:

  • Keyword Difficulty (KD)

  • Search Volume (SV)

  • How many of your competitors already cover the topic

  • Content Score

  • ... and many more

Clicking one of the titles shown in the smart preview will redirect you to either the full analysis of Content Audit or Topical Map for the respective recommendation.

While you will get a mix of both Content Audit and Topical Map recommendations, this is by design, as the recommendations are arranged based on the score. This way, you can addressed the lowest hanging fruit first. 🚀

Performance Chart

At the top of your dashboard is your Performance Chart, where you'll see a line graph tracking four key metrics:

  • Clicks (Blue line): How many users clicked through your site from Google

  • Impressions (Purple line): How often your pages appeared in search results

  • Average CTR (Green line): How often users click your listing when they see it

  • Average Position (Orange line): The average ranking of your website's link in the search results for a given query over a period of time

You'll notice that the line graph won't completely show a solid line. This is because we're mirroring your page performance from Google Search Console.

  • Solid lines indicate the complete or final data from GSC. This is already processed by Google, and usually has a delay of about two to three days.

  • Dotted lines indicate the fresh or current data. These are basically early signals, but they may still change once the final numbers come in. If you hover your cursor above it, it'll indicate that the Data is still being collected, as seen below.

You can filter the report by:

  • Date period

  • Locations

  • Device Type

    • Desktop

    • Mobile

    • Tablet

  • Pages

    • All pages

    • Pages optimized with Content Audit

    • Pages you are tracking with Content Audit, but haven't actioned

    • Custom

  • Keywords

    • All keywords

    • Custom Keyword

    • Branded or Non-Branded Keywords

Setting up a Traffic Goal

Below the performance chart, you can set specific goals to help track your growth over time. This allows you to define success clearly and track progress automatically.

Click Set up traffic goal, and you’ll be able to:

  • Choose a time range (Monthly or Quarterly)

  • Set a click percentage increase as your target

Once a goal is set, you’ll see:

  1. Current progress: A visual indicator showing how far along you are toward your target

  2. Days remaining: Time left to meet the goal

  3. Average clicks to meet goal: A calculated daily average you need to stay on track

Keyword Position Summary

This section breaks down your keyword distribution across different ranking groups:

Metric

What does it mean?

All Keywords

This would be the total number of keywords your content is targeting

Top 3

Keywords for which your page ranks in positions 1-3

Position 4-10

Keywords ranking in positions 4-10

Position 11-20

Keywords ranking in positions 11-20

These ranges are valuable for identifying high-performing content and low-hanging fruit that could be optimized for better visibility.

Pages and Keyword Breakdown

Further down the dashboard, you can choose to analyze your performance either by Page or by Keyword.

Each section has an identical set of filters. You can sort it out using the following sets:

  • Highest, Growing, Declining

  • Clicks, Impressions, CTR, Position

This makes it easy to pinpoint:

  1. Which content drives the most traffic

  2. What pages or keywords are on the rise or slipping

  3. Where you're missing CTR opportunities

For instance, a page like /ai-humanizer/ may have lost 47.7K clicks, while /ai-content-detector/ gained 36K, signaling a change in user behavior or search demand.

Activity Log and Notifications

The last selection under Sites would be your Activity Log.

This is where you'll find actioned items, which you can filter by dates, optimized pages, newly created pages, and Google updates.

On the farthest right portion of the screen, you'll also see who in your organization initiated the changes.

While in the Inbox section, you'll find your Notifications.

This is where you'll find notices of actionable recommendations, such as rank drop alerts and new optimization suggestions.

💭 Do you still need help? You can reach us at [email protected] or by clicking on the chat icon in the bottom-right corner. We're here 24/5! 😊

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