The Sites Dashboard is your real-time control panel for understanding how your website is performing in Google Search. Connected directly with Google Search Console (GSC), the dashboard offers a clean visual summary of your visibility, traffic, and ranking progress, all in one place.

Whether you're monitoring growthj, tracking campaign results, or spotting drops in visibility, this dashboard is your go-to.

You can use it to:

Track daily search visibility changes
Set and monitor SEO performance goals
Identify winning or underperforming content
Uncover content optimization opportunities

By understanding the patterns in your data (solid vs dotted lines, traffic goals, keyword positions), you’ll be better equipped to drive meaningful results.

Performance Chart

At the top of your dashboard is your Performance Chart, where you'll see a line graph tracking four key metrics:

Clicks (Blue line): How many users clicked through your site from Google
Impressions (Purple line): How often your pages appeared in search results
Average CTR (Green line): How often users click your listing when they see it
Average Position (Orange line): The average ranking of your website's link in the search results for a given query over a periodn of time

You'll notice that the line graph won't completely show a solid line. This is because we're pmirroring your page performance from Google Search Console.

Solid lines indicate the complete or final data from GSC. This is already processed by Google, and usually has a delay of about two to three days.
Dotted lines indicare the fresh or current data. These are basically early signals, but it may still change once the final numbers come in. If you hover your cursor above it, it'll indicate that the Data is still being collected, as seen below.

You can filter the report by:

Date period
Locations
Device Type
- Desktop
- Mobile
- Tablet
Pages
- All pages
- Pages optimized with Content Audit
- Pages you are tracking with Content Audit, but haven't actioned
- Custom
Keywords
- All keywords
- Custom Keyword
- Branded or Non-Branded Keywords

Setting up a Traffic Goal

Below the performance chart, you can set specific goals to help track your growth over time. This allows you to define success clearly and track progress automatically.

Click Set up traffic goal, and you’ll be able to:

Choose a time range (Monthly or Quarterly)
Set a click percentage increase as your target

Once a goal is set, you’ll see:

Current progress: A visual indicator showing how far along you are toward your target
Days remaining: Time left to meet the goal
Average clicks to meet goal: A calculated daily average you need to stay on track

Keyword Position Summary

This section breaks down your keyword distribution across different ranking groups:

Metric	What does it mean?
All Keywords	This would be the total number of keywords your content is targeting
Top 3	Keywords for which your page ranks in positions 1-3
Position 4-10	Keywords ranking in positions 4-10
Position 11-20	Keywords ranking in positions 11-20

These ranges are valuable for identifying high-performing content and low-hanging fruit that could be optimized for better visibility.

Pages and Keyword Breakdown

Further down the dashboard, you can choose to analyze your performance either by Page or by Keyword.

Each section has an identical set of filters. You can sort it out using the following sets:

Highest, Growing, Declining
Clicks, Impressions, CTR, Position

This makes it easy to pinpoint:

Which content drives the most traffic
What pages or keywords are on the rise or slipping
Where you're missing CTR opportunities

For instance, a page like /ai-humanizer/ may have lost 47.7K clicks, while /ai-content-detector/ gained 36K, signaling a change in user behavior or search demand.

Recommendations and Content Ideas Panel

On the right-hand side of the dashboard, you’ll see a smart preview of:

Optimization suggestions under the Recommendations tab — including title tweaks, keyword improvements, and content opportunities.
Content Ideas, ranked by relevance and keyword difficulty — helping you identify what topics to cover next.

Each idea or recommendation comes with supporting data such as:

Keyword Difficulty (KD)
Search Volume (SV)
How many of your competitors already cover the topic

The Optimize tab is a sub-feature of Content Audit, while the Content Ideas tab is a sub-feature of Topical Map.

You can switch from the Dashboard view to the Recommendations view under Sites to get a full overview of the analysis by clicking either the View all tab under the smart preview, or by simply switching using the tooltip from the left toolbar panel.

💭 Do you still need help? You can reach us at [email protected] or by clicking on the chat icon in the bottom-right corner. We're here 24/5! 😊