Content Planner is an innovative tool that will support your keyword research and content strategy efforts. It allows you to create the whole content plan with one click and understand the volume of organic traffic you can get by getting into this specific topic cluster.
Content Planner is a go-to tool if you want to:
- Analyze the content structure of your organic competitors in relation to a topic of your choice;
- Find the best opportunities for secondary keywords to rank for multiple target phrases with one page;
- Build topical relevance of your domain to increase your authority and brand awareness;
- Discover new topics for your existing topic clusters you might have missed;
- Create a content strategy plan for many weeks ahead.
Connect Google Search Console to find missing clusters
The recent update brings a great feature - the ability to cross data from Google Search Console with Content Planner. It reveals all the critical clusters that you are not ranking for yet. We sort the topics by their relevance to your domain.
The new "Missing" tab is your prioritized list of articles you should consider adding to your website.
What is a topic cluster?
A topic cluster is a group of multiple, closely related content pieces. As a whole, those pages should offer comprehensive coverage of the main topic. An example of a topic cluster can be a blog category and articles in this category.
A solid topic cluster not only consists of multiple, topically connected pages. It's important those pages link to each other letting Google know they create the whole silo.
Content Planner vs topic clusters
Content Planner allows you to analyze clusters on the domain and single URL level:
- Domain level: You can insert your business category or sub-category (SEO blog, coffee shop, web analytics, video games, toys for dog) to get a list of dozens of ideas for content. That's a domain-level topic cluster.
- URL level: You can analyze the topic and suggested keywords to understand how big the potential is hidden in this topic. That way you get the main keyword and secondary keywords for one content piece. That's a URL-level topic cluster.
How to create a query in Content Planner
To create a query in Content Planner, go to the Content Planner dashboard.
There are tho things you have to define:
When you choose a keyword, it has to be relatively broad. Don't waste your queries on narrow, long-tails keywords as they will generate very few suggestions for your website.
A good keyword doesn't have to be your target keyword as well. It can be a category of your blog, business, the main topic of your blog, etc.
A good phrase to use in Content Planner is:
- A broad keyword that you may or may not want to target, eg. toys, kitchen furniture, dentist, online marketing, outdoor fashion
- A category of your business, eg. CRM, CBD oil, cooking class, traveling
- A category on your blog. For example, for a marketing blog that could be SEO, email marketing, social media, influencer marketing, PPC.
Creating a Content Planner query may take up to five minutes. It's because we're scraping data from the most relevant sites to the keyword you used and digest topics they write about.
How to create a Content Editor for a topic of your choice?
To identify the most attractive topics for your site, you can find the following data for the URL-level topic clusters:
- Main keyword
- List of secondary keywords
- Total monthly search volume of all keywords (MSV)
- Monthly search volume per single keyword
Go into the detailed view to see monthly search volume per a single keyword. From this place, you will be able to create a multi-analysis Content Editor query.
You can choose to include NLP analysis if you'd like to get your Content Editor guidelines enriched by the entities from Google API (highly recommended).
Once the Content Editor is ready, you will see a green button in your cluster details and in the main view of the domain-level topic cluster:
You can access the new Content Editor query from the main Content Editor dashboard as well: