Google loves sentiment and our internal testing has only made us appreciate its importance even more.
It receives an overall score of being positive, neutral, and negative. But, it’s actually scored on a scale which means there is nuance to just how positive or negative a page can be.
This how you can access NLP Sentiment on SERP Analyzer:
- Make sure you opted to see the sentiment by turning on the toggle when making a query.
- Run your query.
- Go to the list of factors on the left and check the 'Sentiment' box.
The sentiment score ranges from 1 to -1. The higher or lower the score, the more strongly that sentiment is expressed.
- 0.25 to 1 means the page has a positive sentiment
- 0.25 to -0.25 means the page has a neutral sentiment
- 0.25 to -1.0 means the page has negative sentiment
The general rule is it would be more challenging to rank a page that has negative sentiment if the top-ranking pages all have a positive sentiment. This is most likely how Google understands user intent for the search query.