Google’s last few core updates affected A LOT of websites.

And by ‘affected’ we mean penalizations and reduced visibility, ultimately leading to H-U-G-E drops in traffic and revenue. 📉

Now, it seems Google might be reversing some of those penalties, offering some much-needed relief! Our resident SEO expert Satya prepared a summary of everything you need to know to benefit from it 👉 read the article.

With that out of the way, time for this month's updates 👏

Auto-Optimize was already a big hit; after all, a 1-click article optimization for both new and existing content is a reeeeeally handy trick. And it just got better: Auto-Optimize can now write new sections based on outlines and topics of your competitors!

Whenever we'll see that for a given topic your competitors wrote about something you omitted, Auto-Optimize will automatically add a section about it to your article to ensure the highest topical and keyword coverage!

We're rolling out this update gradually, so if you don't see it yet, please be patient! 🙏

Many of you expressed a need for customizing and expanding the URL list within Content Audit and it did not go unheard - we added a page customization option to help you focus on what matters in Content Audit! You can now remove the pages you don’t care about and add the ones you are missing in a few clicks. 👌

We redesigned the detailed cluster view in Domain Map. Here's what changed:

All anchors inserted by Auto Internal Links are now highlighted! No more investigating where the changes were made for any of you. 😌

We know from your feedback, that even though Surfer is a goldmine of SEO opportunities, it can be hard to choose what to focus on RIGHT. NOW. In response to that, we're developing smart recommendations that will help you make informed decisions when choosing the next best step.

You can think of it as an actionable list of things articles to write or optimize, curated by our expert algorithm based on your domain's performance and delivered to you on a weekly basis from both Topic Explorer and Content Audit.

This project will take a while (we want to ensure personalized and quality recommendations) but I it will be worth waiting for. 🤞

Soon we will auto-generate SEO-optimized AI meta titles and descriptions for all your articles to make the publishing step easier. 🎉

We are about to update images generation model in Surfer AI articles to the latest Flux - Pro. All images will become more realistic and relevant, while still being commercially safe to use. 🎨

We're nearing the end of implementing tables support in all Content Editors. You can expect the good news as soon as next month! 🎉

Comments in all Content Editors are live (try it if you haven't yet, they are really handy)! And, to make comment management easier, we're working on a comment directory on the Content Editor dashboard to allow for browsing comments from all Content Editors from a single place. 👌

We'll be introducing folders in Content Editor to help you organize your work better. 💪

We're already testing the Surfer AI and AI Humanizer integration and aiming to have a ready-to-use solution next month. The goal is to have all of Surfer AI articles already humanized to avoid AI detection and improve the reading experience for users.

PS. Once we'll release this, we'll refocus on adding a custom voice option to both AI Humanizer and Surfer AI.

❤️‍🩹 Are you pouring your heart into content, but not getting the results you want? Identifying and filling content gaps might be the solution you need. These gaps represent opportunities to provide valuable insights that your audience is searching for but isn't finding. Here's how to discover these gaps using tools like Surfer, and why filling them can improve your SEO and engagement 👉 watch on YouTube

A study of over 260,000 search results in Search Engine Journal shows a strong correlation between high search rankings and topical authority. 🔍 Learn why strong topical authority helps your site withstand Google’s core updates and stay ahead of the competition and how to create your own topical map and leverage Surfer’s Topic Explorer to make the process seamless 👉 watch on YouTube

Did you know that according to HubSpot’s State of Marketing report, only 3.45% of content gets organic visitors from Google? That's wild! 😲 Imagine putting in all that work and time only for nobody to read your content. But what's the secret to getting clicks and traffic? Here are 5 simple steps to leverage your data, find the right keywords, and update your content effectively to create a killer content strategy that will boost your website's performance 👉 watch on YouTube

🚨 Avoid these 7 SEO mistakes even PROs make and keep your website ranking high! 🚨 Whether you're overlooking crucial keywords or missing the mark on search intent, these tips will help you optimize your site effectively. 📝 Watch now to make sure your site stays on top of the search results! 👉 watch on YouTube

Google’s August 2024 core update is meant to treat smaller independent publishers on par with authority websites that dominate the SERPs. It is the most recent in a series of algorithmic updates aimed at increasing the relevancy and quality of search results. Here's what we know ->

We decided to poll SEOs and content marketers themselves about topical authority in their content strategy. Here are the top takeaways ->

Here's a case study of the 3-pronged SEO strategy William and his agency team followed to build the site's organic presence and increase sales by 2300%. Read more ->

What mobile SEO is and why it’s important? How to set up your website for mobile visitors? What are mobile SEO best practices? How to monitor your site’s mobile performance? Read more ->

What search engines are and what they aim to achieve? What are the mechanism behind crawling, indexing, and serving results? How Google determines what sites to serve to users? How to optimize your site to show up at the top of search results? Read more ->

What is off-page SEO and how it works? How to assess and improve your site's off-page performance? Which tools you can use to streamline the process? Read more ->

That's it for August! Don't forget to follow us on social media: