Content Score is a value from 1 to 100 that describes the relevance and quality of your content. It gives you an overall sense of your optimization level and how much work is left.
You can improve your Content Score by optimizing content structure and terms in your writing.
Sometimes, you might notice a slight difference between the Content Score displayed in Content Audit and the one you see after creating and opening the Content Editor.
This is expected due to how the system processes content at different stages.
Here’s why:
Content Audit uses a lightweight snapshot: When you first open Content Audit, the system quickly scans your live webpage to estimate the Content Score. This process is designed to be fast and provides a general overview, so it may not include the full context of all elements or handle complex layouts perfectly.
Content Editor performs a much deeper analysis: When you create a Content Editor from Content Audit, the system re-imports and reprocesses the content in a more advanced way. This includes additional cleaning, structure parsing, and compatibility adjustments to make the content editable and analyzable in detail.
As a result, the Editor may detect more (or slightly different) content, which can lead to a minor change in the Content Score.
This is not an error — it results from more in-depth analysis and preparation needed for editing.
Content Audit directly fetches your page's performance over the last 30 full days, including position, traffic, impressions, and click-through rate (CTR), and it does this daily.
Since it refreshes daily and fetches the data regularly, the report is dynamic, and the numbers update daily.
With Audit, you will receive recommendations for just one page at a time based on what we find in the SERPs for the given keyword and location.
If you have an old Audit query, you may click on the Refresh button. However, it isn't dynamic as it only refreshes your content, not your SERP analysis. You must run a new one to get the freshest analysis and recommendations.
Hence, the content scores in Content Audit and Audit are not comparable.
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