With research turned this easy, you can proceed to start writing your article faster than ever.
Content Editor provides personalized, real-time feedback on how to optimize your article best. It takes into consideration a live analysis of over 500 web signals, pairs it with NLP solutions and machine learning, and tops it up with Surfer’s proprietary algorithm to achieve a single goal: provide you with your personal Content Score.
Content Score is our original metric that will grade your content’s quality on a numerical scale and let you know how much more you have to work on your article.
Thanks to Content Editor, you can write with confidence, knowing that simple adjustments to your structure and terms advised by Surfer will ensure your article has a great chance of ranking after publishing.
1. Content Editor Lite step-by-step:
1. You can follow the steps from the Keyword Research article to create your query, but if you already know your targeted keyword, you can also open Content Editor from the main dashboard.
2. Identify a keyword, phrase, or multiple keywords that best represent the word you would like your content to be found by in SERP - your targeted keyword(s).
3. Type it into the Content Editor and double-check the region settings (ask yourself, where geographically do you want to rank?) and crawler settings (ask yourself, do you want to optimize for mobile or desktop?). Make sure the keyword matches your audience’s search intent. If you want to type in multiple keywords for one article, separate them with commas.
4. When you’re ready, just hit Create Content Editor button and allow the query to load for a few minutes. One Content Editor query requires one Content Editor credit, regardless if it is a single or multi-keyword analysis.
Writing in Content Editor is like having access to your own personal SEO professional during the entire process!
2. Customizing created query:
1. Click the gear icon to start customizing your draft and fitting it best to your needs
In the pop-up that appears, you’ll have the opportunity to adjust some of the factors that are affecting your final Guidelines. Take the time to review the four main sections of the Customize Panel and modify them as necessary 👇
2. Verify your organic competitors.
This is the most influential part of the customize section, as it directly influences the remaining sections. It is essential your selected competitors match your own content’s search intent. You don't want to compare an e-commerce site to an informative blog.
Surfer will automatically select up to 5 domains from the top 10 based on their content, but it’s always a good idea to verify selection, especially when your keyword has a mixed search intent.
3. Try not to tweak Content Structure too much.
Your structure guidelines are calculated by averaging the structure of your chosen competitors. While you can adjust the recommended word count, the number of headings, paragraphs, or images - please remember that this may have an adverse effect on your ability to attain a perfect Content Score, which grades relevancy, as well as other factors. In other words, adding heavy changes to the structure section may decrease your chance of getting the maximum Score for the article.
4. Review your Terms to Use.
While the ‘Organic Competitors’ section is the most influential, we consider the suggestions made in the ‘Terms to Use’ section to be the most important part. These words and phrases are sorted by relevance. Those terms were chosen because of their prominence on your competitors’ pages.
Leave keywords that match your search intent, and uncheck all keywords that are not relevant to your article. You can also import your own terms if that’s something you’ve prepared outside of Surfer’s tools.
5. Review your Topics & Questions.
Much like with ‘Terms to Use’, these suggestions are sourced from your competitors, Google and Surfer. This section is great for ensuring that you are meeting the needs of your target market, and it can also help with filling potential gaps in your content.
See what people want to learn in relation to your seed keyword, what your competitors are writing about, and what Surfer thinks you should write about.
💡 At the bottom of the customization panel, you’ll find a designated space for leaving notes, which is especially useful when collaborating!
Want to know a little bit more about the customization panel? This article will guide you through this topic and will allow you to understand those sections even better.
3. Writing your article:
1. Start with the Outline Builder.
If you need a helping hand starting your article, head to the ‘Outline’ tab. You’ll find some ready-to-use titles, headings, as well as AI-generated sub-headings and paragraphs to boost your creativity.
These are created based on your competitors’ content and can be easily pasted into your Content Editor for a quick boost to your content score. They are not only a great foundation upon which to build, but you can also have full control over how you use them: add the entire section, only the heading, or only the paragraph.
💡 On the ‘Brief’ tab, you’ll find notes made in the Customize panel, as well as links to your chosen competitor’s pages and the ‘Topics & Questions’ section. This is mostly useful when collaborating with others (workspace & query sharing are available on plan Essential and higher. Upgrade your plan to access it).
2. Follow your Content Score.
With the Guidelines prepared & reviewed, you may begin the act of content creation. As you write and follow the suggestions presented to you in the Guidelines, you’ll notice the speedometer graphic live update with your representative Content Score. In the same tab, you can also check guidelines for your content structure and keyword density.
💡 Tips on how to interpret your score:
A score below 33 means your content is not optimized enough. You probably need to add more text and optimize important terms.
A score between 33 and 66 means your content is optimized quite well. At this stage, you should have most of your work done.
A score over 66 means your content is ready-to-go. Of course, aiming for 100 is definitely great, but anything over 66 indicates a decent optimization.
It's usually impossible to get a 100 Content Score. If you make any changes in the customization panel, this may affect your maximum achievable score. Sometimes it's better to use your common sense and keep your Content Score 90 than to try to get the highest score. Such an approach may damage your final work!
4. Tips&Tricks
Tip 1: Content Editor’s SERP and NLP analysis will work in any language, meaning you can create and optimize content for a global audience. Simply generate content briefs with Outline Builder to ensure you stay on point.
Tip 2: Use Surfer’s Import content from URL toggle to have an already published article pasted into a Content Editor for when a touch-up is necessary.
Tip 3: The limit of 3 Content Editor queries per month is just enough to maintain a regular publishing schedule - especially when the work is highly optimized! For those months when 3 isn’t enough, Surfer Lite includes overages - additional Content Editor queries can be purchased for just $8/query.
💡Next: Lite Summary
Additional resources:
Surfer Knowledgebase
Surfer Blog
Surfer YouTube
Surfer Academy: