SERP Analyzer is a tool that will allow you to explore your niche by providing you with details about your competitors' pages. It breaks the details about a specific SERP into prime factors to allow you to analyze the correlations and similarities in structure, visibility, performance, and others.

It's a great tool if you want to:

But in general, there is no one perfect recipe on how to use SERP Analyzer - we provide you with data, and you may, at some point, come up with your perfect workflow to get the most out of it.

You cannot change the parameters once a query has been created, so make sure to double-check everything before clicking Create.

Comparing your page to the wrong competitors may affect your analysis badly. One of the most significant factors to consider is the search intent to do it properly. 

Search intent is: What Google believes is the goal of the user searching? Are they looking to buy something? Or maybe they are looking for a review about something? Or are they just looking for some information? The answer to this question defines the search intent.

Search intent varies significantly from one SERP to another, and it is crucial to setting up your Content Editor, Audit, or SERP Analysis. The optimization and keyword density rules vary hugely, depending on the intent. For example, an e-commerce page may only have 300-400 words; it could be very dense in keywords, whereas a review page has 2500 words and is not as dense.

Don't just blindly rely on the top five results. Take the time to pick your real competitors; don’t just select your top 5 organic competitors.

Remember: Try to compare your page to only those pages that are better optimized; Wikipedia doesn’t have to worry about on-page optimization. It’s huge and authoritative. 

As a good rule of thumb, you should only compare your page to pages ranking above you because the assumption is they have better on-page, which we want to analyze to improve ours.
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When you open a new SERP Analyzer, all competitors are selected by default, so the first thing you’ll need to do is exclude them all and start to select your competitors one by one. Look for the "Exclude all pages" option under the graph.
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Once your competitors' list has been reviewed, you are ready to proceed with analyzing the results!

If you need to compare your page’s metrics and ranking factors with the URL ranking in SERP, all you need to do is add your URL to the analysis. You can do the same with any publicly available page.

Once you open the query, you should see the top URLs that rank for the same keyword.

Now it’s time to add your URL for comparison! Copy and paste your URL into the “Compare your website to competitors” field, then click “Compare”. It only takes seconds for Surfer to load the page and viola!

Once the URL finishes loading, you should be able to see your page metrics, like the content score and domain score. You can also include your page in the chart to see a graphical representation of how different ranking factors on your competitors’ URLs compare to yours.

Please note that when you open a new Search Analysis, all competitors are selected, so the first thing you’ll need to do is remove them all and start to select your competitors individually.