Whether for pure joy or to see a return on investment, there is no better feeling than seeing the actual results of your work. This is why we have introduced the Reports feature in Grow Flow.

In this article, you will learn:

  1. How to access the reports

  2. How to interpret the data

  3. What’s the difference between Surfer’s report and Google Search Console

  4. When will the first report be generated

1. How to access the reports

You can access your report through the Grow Flow dashboard for any given project:

2. How to interpret the data

Surfer will then present you with the total gains you got since:

  1. Adding your domain to Surfer,

  2. Completing individual tasks.

The baseline for your domain reports is the results you got since adding your domain, and the baseline for individual tasks is calculated based on the day the task was completed.

We want to be straightforward and present you with the number of clicks & impressions you’ve got since adding the domain or completing the task.

We calculate the total amounts of impressions or clicks gained in order for you to easily judge how much Surfer has helped you in your SEO optimizing journey.

Please keep in mind that we do not track your entire domain. We only track URLs that were in tasks which you marked as done or published.

3. What’s the difference between Surfer’s report and Google Search Console

While Surfer relies on the data from your Google Search Console, our reports are built around gains, whereas the GSC is based on your growth.

Google Search Console is a great tool to track your rankings or day-by-day performance. Surfer reports do not aim to replace your GSC charts and we encourage you to use both concurently to have the most detailed insight.

4. When will be the first report generated

The first report will be available approximately two weeks after completing your first task for the project.

Then, new reports will be generated on a weekly basis.

What if - Report shows 0 clicks, impressions or purple chart is flat

Since we count gains - 0 would represent no further improvement compared to article's performance before the task completion.

There are however few technical reasons as to why it might be shown:

  • Google did not yet share with us the relevant GSC data for that particular task (it should change within two weekly report refreshes)

  • Google did not recrawl your page yet, so rankings don't reflect the optimizations made and therefore no additional impressions/clicks were gained

  • Google introduced an algorithm update which caused overall rankings loss and content needs to be reoptimized

  • Article in question is in a very competative niche, which makes it hard to rank high in search results for any smaller domain or for one with no topical authority

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