Keyword research is a foundational step in SEO; you will see what people are interested in (in relation to your niche), and how they search for it. Decide upon a seed keyword and region, then find a list of related words and phrases with associated similarity scores & search volume. Learn more about SERP similarity scores, and why they are important here. Unlike Content Planner, Keyword Research won’t group your results in related clusters, however, you can filter results in three different ways.
By default, you’ll be shown Similar Keywords, but you can switch to terms including your exact keyword, or to questions that include your chosen keyword. Similar Keywords are those with some overlap in SERPs. When filtering results by similar keywords, or by questions you’ll see data points on SERP similarity and search volume. A high SERP similarity percentage indicates relative ease ranking for both your seed keyword and the suggested keyword with the same web page. Surfer takes into account the top-20 results, meaning a SERP score of 70% indicates 14 out of 20 displayed pages on a SERP are the same.
We purchase search volume figures from a third-party database, apply our own calculations, and display the final figures. Through search volume, you can gain insight into what words and phrases people are using when engaging with your chosen topic. Consider adding more than 1 interrelated keyword to update your analysis and craft a broader approach to your content writing. To do this, you can either enter the keywords directly into the search bar yourself or press the folder icon next to the keywords suggested by Surfer.
When filtering results by ‘Having same terms’, the suggested keywords will be semantically similar to the keyword you’re researching. Semantic similarity is different to SERP similarity insofar as something that is semantically similar shares a common meaning.
Searching by ‘Questions’ is another great way to make sure your content is meeting the needs of users interested in your topic. Surfer presents actual questions input into Google plus the SERP similarity and search volume so you know the value of the query to your content.
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