Next to each page in the SERP Analyzer, you’ll find the three dots icon which will lead you to our Content Outline.


Content Outline gives you access to some really valuable information that can help you better understand how your competitor’s pages are structured.

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This section gives you information on:

  • Title of the page

  • Meta Description for the page

  • Each h1, h2, and h3 used on the page

  • What is the hidden content on the page (CSS: hidden)

This is a great help when it comes to understanding how your competitors have their page structured, and specifically identifying which terms or keywords they have incorporated into headers. That’s super useful!

The Content Outline combines really well with the Audit. The Audit gives you a direct comparison metrically, for example, how many headers are used in comparison to other pages, but the Content Outline allows you to see specifically what the headers are.

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