Google loves sentiment. We love it as well and our internal testing has only made us appreciate its importance even more.
It receives an overall score of positive, neutral, or negative. But, it’s actually scored on a scale which means there is nuance to just how positive or negative a page can be.
This is how you can access NLP Sentiment on SERP Analyzer:
1. Make sure you opted to see the sentiment by turning on the toggle when making a query & run it when you're ready.
2. Go to the list of factors on the left and check the 'Sentiment' box.
The sentiment score ranges from 1 to -1. The higher or lower the score, the more strongly that sentiment is expressed.
The general rule is it would be more challenging to rank a page that has negative sentiment if the top-ranking pages all have a positive sentiment. This is most likely how Google understands user intent for the search query.
You can also enable Sentiment in Audit:
You will see an additional column with the sentiment (if detected) for a specific keyword. In Audit, sentiment is either negative, neutral, or positive.
1. What is NLP?