We use the BERT algorithm trained on the data sample that figures out the intent based on the search results.

BERT reads titles, URLs, and descriptions of pages ranking in the top 10 and provides dominating search intent. It can determine four intents:

  • Informational

  • Commercial investigation

  • Shopping

  • Local

Read more about user intent on our blog.

Where can I find user intent in Surfer?

Keyword Research (formerly known as Content Planner) is the first tool that we plugged the user intent recognition into. It allows you to determine which clusters are suitable for the blog or, preferably, a category or product page. Thanks to that, you can quickly plan your next content marketing task.

Surfer Knowledge Base

Surfer Blog

Surfer YouTube

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