We use the BERT algorithm trained on the data sample that figures out the intent based on the search results.

BERT reads titles, URLs, and descriptions of pages ranking in the top 10 and provides dominating search intent. It can determine four intents:

  • Informational

  • Commercial investigation

  • Shopping

  • Local

Read more about user intent on our blog.

Where can I find user intent in Surfer?

Content Planner is the first tool that we plugged in user intent recognition. It allows you to determine which clusters are suitable for the blog or, preferably, a category or product pages. Thanks to that, you can quickly plan your next content marketing task.

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