---
title: "AI Tracker Competitors Dashboard"
description: "Track how often models mention you, where you appear in their answers, and how your visibility changes over time, all in one clear view. ✨"
url: https://docs.surferseo.com/en/articles/12577029-ai-tracker-competitors-dashboard
collection: "AI Visibility"
updated: 2026-10-16
language: en
alternates: [fr, de]
---

# AI Tracker Competitors Dashboard

Track how often models mention you, where you appear in their answers, and how your visibility changes over time, all in one clear view. ✨

The Competitors Dashboard shows how often AI models mention each brand — yours included — and how visible they are across the prompts you track. Use it to see how your brand stacks up against competitors in AI answers.

* * *

## What’s inside the Competitors Dashboard?

## Key Metrics and Features

**Date range and AI models filters**

At the top of the dashboard, you'll find the date range and AI models filters. Adjusting these filters helps you analyze recent or longer-term competitor trends, and you can choose to view results from all AI models or focus on a specific one.

![](https://staticfiles.gleap.io/gattachments/JzkUVhALhHUqyzSXeXXeM1ZBbTJQtxajFWca3HG9fpbnyMaGlJVZlSJoiLDg75P47gFUCuhBUEV.gif)

* * *

Once you open your Competitors Dashboard, you will see a list of your competitor brands along with key metrics. Brands are ranked by visibility score, highest first. Review key data in the **Detailed View** of your competitors.

When you hover over a brand name, you'll see an `Open details` option. Select it to open the right-side panel with deeper insights into that brand’s performance.

You will then have the opportunity to either:

-   solely review that particular brand's performance
    
-   or stack it up against another brand by choosing “Compare” and selecting a specific competitor brand
    

You will see three tabs that will show graphs for the following metrics:

-   **Visibility score**: overall exposure across prompts
    
-   **Mentions rate**: how frequently the brand is cited
    
-   **Average position**: how high or low the brand tends to appear
    

You can easily switch among them to see specific trends on the chart.

Below, you will also find the **Sources Table,** which shows a list of all URL sources that mention your brand.

-   Toggle the “**All Sources Tab”** to see all URLs where the brand is mentioned
    
-   Toggle “**Mention Gap”** for a basic visual representation of the difference and overlap on mentions within sources between the competitor and your brand. 
    

> **Success:** A more detailed report is available in the AI Tracker’s Sources Dashboard for selected Surfer Plans. [Visit the Sources Dashboard article -> Mention Gap Report section to learn more >>](https://docs.surferseo.com/en/articles/12350584-ai-tracker-sources-dashboard.md#heading-2-mention-gap-report).

On the Sources table, you will find three columns:

<table data-id="913697d6-5ce5-4724-ac41-558a228d60eb" style="min-width: 474px;"><colgroup><col style="width: 221px;"><col style="width: 228px;"><col style="min-width: 25px;"></colgroup><tbody><tr><td colspan="1" rowspan="1"><p data-id="5661cd8e-4a0e-4a9e-b476-516e06d6cd4e" style="text-align: center;"><strong>Source (URL)</strong><br>All URL sources that mention your brand.</p></td><td colspan="1" rowspan="1"><p data-id="0931ee9a-80f9-436c-ab04-584727388c98" style="text-align: center;"><strong>Mentioned (Yes/No)</strong><br>If your brand is mentioned in the Source</p></td><td colspan="1" rowspan="1"><p data-id="b45a3001-71e1-48d8-affc-7b377f56ac60" style="text-align: center;"><strong>Times shown</strong><br>How often AI models cited this URL in their answers</p></td></tr></tbody></table>

After reviewing the Sources, you can see the **Prompts included in your project**, along with the brand’s **visibility score** for each one. This lets you spot where each competitor is most visible, and identify prompts where your own brand could appear more often.

Finally, you will see **Sources from your competitors’ brand** where you will find a list of their URLs that show up in AI models. You will also see if they mention your brand in their source and the number of times they are shown in AI models.

## Tips and Tricks

> **Info:** You can pair the competitor dashboard with the [**AI Tracker Sources Dashboard**](https://docs.surferseo.com/en/articles/12350584-ai-tracker-sources-dashboard.md) to understand _why_ certain competitors are mentioned more frequently. Whether it's due to better content coverage, stronger brand associations, or specific model bias, you can identify how you can be visible and referenced better in LLM sources.
>
> 1\. **Track your brand visibility over time** to see how often and how prominently AI models mention you
>
> 2\. **Identify emerging competitors** that are gaining more mentions or higher positions than you
>
> 3\. **Discover topic opportunities** where your visibility is lower than expected, and adjust your content strategy accordingly
>
> 4\. **Close the gap**: open **Recommendations → Mentions** to find sources AI models cite often that don't mention you yet. It’s a ready outreach list.

* * *

## Managing your Competitors Dashboard

### **Review Detailed Report Between Competitors**

You can review the in-depth details of competitors without having to close the side panel and simply switch between competitors by clicking on the up and down arrow buttons on the top-left section of the side panel. 

![](https://staticfiles.gleap.io/gattachments/jWBRNtkdldm7EDDliJaCRRsB2EnCMVvpGAhynDQyIV9vAiRJYl0S0DpcGZ2gNkSY1Ugc2tUfklq.gif)

### **Export and Share your Competitors**

You can download the analysis as a `.CSV` format by clicking the `Export` button found on the top right corner of the dashboard.

You can also share view-only access to your AI Tracker report. Perfect for sharing wins with your team or clients to keep them updated on your visibility progress.

![](https://staticfiles.gleap.io/gattachments/LwHXQIssgOjyRosWnlVzpjHuCe1W4kr956tTZlHFHlZKMBiFWy1hw7V0wYqg0DGURDxeLCIhgVN.gif)

* * *