AI search is no longer “on the horizon” — it's here. In fact, it now drives nearly 30% of Surfer’s new revenue each month. While others are still scrambling to wrap their heads around this shift, you have an opportunity to lead: to capture qualified leads from the fastest-growing discovery channel.
The AI Search Optimization Masterclass is designed to teach exactly that — how to win in AI search today.
Don't miss it! 
Complete the Masterclass, share your certificate on LinkedIn, and tag @Surfer by October 1st, 11:59 PM CET, and you’ll be entered to win three months of Scale plan with AI Tracker for free!
This course covers the fundamentals and advanced strategies for optimizing content and SEO performance in an AI-driven world. You’ll learn about:
How AI models “read” and rank content
Which signals matter most for AI search
How to structure content & prompts for AI understanding
Best practices for long-term optimization in an evolving landscape
Whether you’re new to AI SEO or looking to sharpen your edge, this course gives you both form and function — theory + actionable tactics.
You can find the course on the Academy landing page or directly through the Surfer Community.
If this is your first time using the community, you’ll need to create a new, free account. Please note that the course is hosted on an external platform, so your Surfer login isn't automatically assigned to your community account.
Once you’ve gone through the lessons, you’ll be invited to take the final exam. You need to correctly answer 17 out of 20 questions (85%) to pass.
Upon passing, we’ll email your digital certificate to the address used in your community account — usually within 48 hours.
You now have everything you need to succeed in the age of AI search. Go ahead, put your knowledge to the test, and claim your place as an AI Search Optimization Expert! Good luck! 
Not necessarily. If you already have strong knowledge, you can go straight to the exam. But remember — the pass rate requirement still applies: 17/20 correct answers.
Two years. The reason? AI and SEO best practices change fast — and we’ll keep updating the course so you stay relevant. When the time comes, just retake the course!
We aim to process exams as quickly as possible. Most certificates are delivered within 48 hours, but the processing time may take up to one working week.
Do you still need help? You can reach us at [email protected] or by clicking on the chat icon in the bottom-right corner.
