---
title: "Surfer Cheat Sheet"
description: "Learn what to do and how often for a winning content strategy with Surfer"
url: https://docs.surferseo.com/en/articles/11407302-surfer-cheat-sheet
collection: "Getting Started"
updated: 2026-10-16
language: en
alternates: [fr, de]
---

# Surfer Cheat Sheet

Learn what to do and how often for a winning content strategy with Surfer

## 🛠 New to Surfer Recipe

Complete these **once** to lay a good foundation for your strategy:

1.  **Add Google Search Console (GSC) to your website**  
    → Use: [_How to setup Google Search Console (GSC)_](https://docs.surferseo.com/en/articles/11394197-step-0-how-to-setup-google-search-console-gsc.md)
    
2.  **Connect GSC to Surfer**  
    → Use: [_How to add Google Search Console to Surfer_](https://docs.surferseo.com/en/articles/11394329-step-1-how-to-add-google-search-console-to-surfer.md)
    
3.  **Setup ‘Sites’ to enable content audits, Topical Map, and progress tracking**  
    → Use: [_How to setup Sites and audit your website_](https://docs.surferseo.com/en/articles/11394435-step-2-how-to-setup-sites-and-audit-your-website.md)
    
4.  **Add team members to your Surfer SEO organization**  
    → Use: [Organizations: invite a user to your organization](https://docs.surferseo.com/en/articles/5700295-organizations.md#h_e28cd30a63)
    

## 🔁 Weekly Recipe

Do these **every week** to keep momentum and improve rankings:

1.  **\[Every day\] Quick check on data:**
    
    1.  Visit Sites > Dashboard to see if everything is fine  
        → Use: [_How to measure your content progress_](https://docs.surferseo.com/en/articles/11401902-step-1-how-to-measure-your-content-progress.md)
        
    2.  Visit Rank Tracker to check keyword rankings data  
        → Use: [_How to monitor daily keyword positions_](https://docs.surferseo.com/en/articles/11404644-step-2-how-to-monitor-daily-keyword-positions.md)
        
    3.  Check **Recommendations** in the left menu for new quick wins, content ideas, and outreach targets
        
2.  **\[Monday - Tuesday\] Write at Least 1 New SEO-Optimized Article**  
    Use a Content Idea from your Topical Map or Recommendations.  
    → Use: [_How to write a new SEO-optimized article_](https://docs.surferseo.com/en/articles/11404758-step-1a-how-to-write-a-new-seo-optimized-article.md) or [_How to generate a SEO-ready article with Surfer AI_](https://docs.surferseo.com/en/articles/11405508-step-1b-how-to-generate-a-seo-ready-article-with-surfer-ai.md)
    
3.  **\[Wednesday\] Review Performance**  
    On Wednesday you should have full GSC data for the previous week.
    
    1.  Check your progress in Sites Dashboard.  
        → Use: [_How to measure your content progress_](https://docs.surferseo.com/en/articles/11401902-step-1-how-to-measure-your-content-progress.md) _(Weekly checklist)_
        
    2.  Go deeper into Rank Tracker insights to track and review movement on keywords.  
        → Use: [_How to monitor daily keyword positions_](https://docs.surferseo.com/en/articles/11404644-step-2-how-to-monitor-daily-keyword-positions.md)
        
4.  **\[Thursday - Friday\] Optimize Existing Content**  
    Run **Content Audit** on underperforming pages based on Recommendations, learnings from the previous day, and other findings, then update content using Surfer’s guidelines.  
    → Use: [_How to keep your content up-to-date_](https://docs.surferseo.com/en/articles/11394490-step-3-how-to-keep-your-content-up-to-date.md)
    

## 📆 Monthly Recipe

Do these **every month** to stay ahead of your competitors:

1.  **\[Beginning of Month\] Review Performance for the previous month**  
    → Use_:_ [_How to measure your content progress_](https://docs.surferseo.com/en/articles/11401902-step-1-how-to-measure-your-content-progress.md) _(Monthly checklist_
    
2.  **\[Beginning of Month\] Plan Content with Topical Map**  
    → Use: [_How to find new content ideas_](https://docs.surferseo.com/en/articles/5700310-what-forms-of-payment-do-you-accept.md)
    
3.  **\[Middle of Month\] Analyze Your Competitor**  
    → Use: [_How to analyze your competitors (and outrank them)_](https://docs.surferseo.com/en/articles/11401869-step-2-how-to-analyze-your-competitors-and-outrank-them.md)
    
4.  **\[End of Month\] Detect and Fix Cannibalization**  
    → Use: [_How to find cannibalization issues_](https://docs.surferseo.com/en/articles/11401897-step-3-how-to-find-cannibalization-issues.md)
    

## 3⃣ Quarterly Recipe

Do these **every quarter** to keep improving your strategy over time:

1.  **\[Beginning of Quarter\] Analyze SEO Progress**  
    → Use: [_How to measure your content progress_](https://docs.surferseo.com/en/articles/11401902-step-1-how-to-measure-your-content-progress.md) _(Quarterly checklist)_
    
2.  **\[Beginning of Month\] Deep Audit of Existing Content with ‘Sites’**  
    → Use: [_How to keep your content up-to-date_](https://docs.surferseo.com/en/articles/11394490-step-3-how-to-keep-your-content-up-to-date.md)
    
3.  **\[Beginning of Month\] Explore content with Topical Research**  
    → Use: [_How to find new content ideas_](https://docs.surferseo.com/en/articles/5700310-what-forms-of-payment-do-you-accept.md)
    

💡 If you’re ever unsure what to do next — or just want proven workflows to get the most out of Surfer — head over to our **Step-by-Step** category. We’ve gathered all the guides, checklists, and best practices you’ll need in one place, so you can move forward with confidence and maximize your results.

⏩ [Navigate to Surfer Workflows](https://docs.surferseo.com/en/collections/12929937-surfer-step-by-step) ⏩