The Facts tool makes content creation easier by improving topic relevance and coverage, so your content performs at its best.
A part of the Auto-Optimize feature, the Facts tab is a tool located within the Write and Optimize section of your Content Editor Guidelines. It seamlessly enhances your content by evaluating the topics you cover and leveraging Large Language Models (LLMs) to suggest improvements and optimizations. Think of it as your go-to assistant for boosting content relevance and coverage, ensuring that your articles are comprehensive and high-quality while saving you time and effort.
It shows you:
The topic
Its source
Keywords from Guidelines that will be used to build up your topic of choice
Select the Auto Optimize button, and facts will get automatically and contextually inserted into your texts!

Package Inclusions:
The Facts feature is included in all subscription plans (although the Auto-Optimize feature is not). Read more about our Fair Use Policy to learn more about feature limits.
Language Support:
Facts are available only in the following languages: Czech, Danish, German, English, Spanish, French, Italian, Japanese, Dutch, Norwegian, Polish, Portuguese, and Swedish.

Other considerations:
The Facts tab isn't available in Shareable Links and is only available when you access a Content Editor in-app.
The tool starts by gathering all the topics in your content as context. This helps clarify your article’s focus before suggesting optimizations.
After selecting Auto Optimize, it will run these topics through an advanced LLM against the existing content of your article. This ensures your content remains aligned with the most relevant and current information.
As the tool processes the content, it will insert applicable topics wherever they fit naturally within your article. This ensures a more comprehensive coverage of the subject matter.
You will have the option to compare the original content with the suggested optimized version. This makes it easy to evaluate the improvements and see the changes side by side.
If you prefer to discard specific suggestions, you can do so at a section level by simply selecting Cancel. This flexibility lets you control the content while benefiting from the tool’s enhancements.
1. Is there a limit on how many times I can run Auto-Optimize?
No, there’s no limit on how many times the Auto-Optimize can be run. You can use it as many times as needed! Check out our fair usage policy to learn more »
2. Can I select or deselect specific facts for the Auto-Optimize to work with?
Auto-Optimize uses all available facts as context and tries to inject them all into your content. However, you can review and save only specific facts to your content by selecting Add or Undo.
3. From where are we getting Facts? Is the context pulled from competitors similarly to how it’s done with Content Score?
Yes, SERPs are the primary source of facts, but that's not all. Currently, the tool pulls facts from up to the Top 20 search results pages, providing comprehensive context for optimization as well as AI Models like ChatGPT, Perplexity, and Google AI Overview.
4. Can I edit the list of sources used by the Auto-Optimize or add new ones?
Currently, the sources cannot be edited because they are automatically selected from the Top 20 performing pages in the SERPs that cover the same topic.