We’re excited to introduce a powerful new feature in our Content Editor: the Facts tab. This tool simplifies the content creation process by improving the relevance and coverage of your topics, ensuring your content performs at its best.
A part of the Auto-Optimize feature, the Facts tab is a tool located within the Write and Optimize workflow of your Content Editor. It seamlessly enhances your content by evaluating the topics you cover and leveraging the power of Large Language Models (LLMs) to suggest improvements and optimizations. Think of it as your go-to assistant for boosting content relevance and coverage, ensuring that your articles are comprehensive and high-quality while saving you time and effort.
It shows you:
the topic
its source
and keywords from the "Guidelines" sections that can be used to build up your topic of choice
Click the
Auto Optimize button, and you're good to go!

Package Inclusions: The Facts feature is included in all subscription plans (although the Auto-Optimize feature is not). Read more about our Fair Use Policy to learn more about feature limits.
Language Support: Facts is only available for the following languages: Czech, Danish, German, English, Spanish, French, Italian, Japanese, Dutch, Norwegian, Polish, Portuguese, and Swedish. Please stay tuned for additional languages to be added as we continue to develop our tools. 
Other Considerations: The Facts Tab isn't available in Shareable Links and is only available when you access a Content Editor in-app.
The tool starts by gathering all the topics in your content as context. This helps create a clear understanding of your article’s focus before suggesting optimizations.
After clicking Auto Optimize, it will run these topics through an advanced LLM against the existing content of your article. This ensures your content remains aligned with the most relevant and current information.
As the tool processes the content, it will insert applicable topics wherever they fit naturally within your article. This ensures a more comprehensive coverage of the subject matter.
You will have the option to compare the original content with the suggested optimized version. This makes it easy to evaluate the improvements and see the changes side-by-side.
If you prefer to discard specific suggestions, you can do so at a section level by simply clicking "Cancel". This flexibility lets you control the content while benefiting from the tool’s enhancements.
For full transparency, Facts also lets you see the sources and websites from which the facts have been sourced and how many were added to the article. This ensures you can confidently trust the suggested changes and verify the information.
1. Is there a limit on how many times I can run Auto-Optimize?
No, there’s no limit on how many times the Auto-Optimize can be run. You can use it as many times as needed!
2. Can I select or deselect specific facts for the Auto-Optimize to work with?
Auto-Optimize uses all facts from the Topics Tab as context and tries to inject them all into your content. However, you can review and select only specific facts to save in your content by either clicking "Add" or "Undo".
3. Where are we getting the “facts"? Is the context pulled via competitors similarly to how it’s done in the Content Editor (CE)?
Yes, SERPs are the primary source of facts, but that's not all. Currently, the tool pulls facts from up to the Top 20 search results pages, providing comprehensive context for optimization as well as AI Models like ChatGPT, Perplexity and Google AI Overview.
4. Can I edit the list of sources used by the Auto-Optimize or add new ones?
Currently, the sources cannot be edited since these are automatically picked from the Top 20 performing pages in the SERPs that cover the same topic.
Would you still like some help? Don't worry! You can contact us at [email protected] or via live chat by clicking the icon in the bottom-right corner. We're here 24/5. 