FACT: Search engines like Google prioritize content that demonstrates deep knowledge on a topic.

What do I mean by ‘deep knowledge’? 👀 It's not just about optimizing for a few choice keywords. You need to demonstrate *actual* expertise on a subject by creating comprehensive, well-researched content that covers core concepts, nuances, and advanced aspects.

Sounds exhausting, ngl. But, Surfer can help make it… err… less exhausting.

And if you've missed Jakub Sadowski, our Product Manager explaining how to effectively build topical authority with Topical Map, here's a recording you should
✨ i m m e d i a t e l y ✨ add to your watchlist:

Let's jump to the updates because I have A LOT OF GOODIES for you 😏

We heard you: with so many SEO opportunities in Surfer, it can be tough to know where to focus. That’s why I'm excited to announce Surfer Recommendations—your weekly, data-driven guide to the next best steps for your site!

Delivered right to your inbox, these smart recommendations highlight the top topics to cover (from Topical Map) and the best articles to re-optimize (from Content Audit), with more features, like rank drop alerts, coming next.

It’s like having an SEO to-do list created just for you, without the hours of manual analysis! 🤩

No setup needed—just actionable insights that help you balance creating new content and improving existing pages. For best results make sure to:

That's it! After that, Surfer will automatically keep an eye on things and send you weekly digest emails, so you never miss a chance to boost your rankings. 🙌

Stay on top of your site’s best SEO opportunities, with Surfer pointing you right to what matters most!

Read more about Surfer Recommendations in our Knowledge Base.

Want to see exactly how your keywords rank day by day? Now you can with Surfer’s all-new Rank Tracker add-on!

With daily keyword tracking you’ll always have a clear view of your SEO performance. Let us handle the heavy lifting—Rank Tracker automatically monitors the main keywords from your top-performing pages and delivers actionable insights.

Keep an eye on your competitors, gain insight into their strategies, and stay one step ahead in the SERPs. Plus, with data tracking across locations, you’ll uncover high-impact keywords without overspending (and switching between endless tabs).

Ready to know how your site truly performs? Sign up for the Rank Tracker today and get started from just $17 for 200 tracked keywords -> you can do it by emailing us at [email protected] or through the app. 👇

If you or one of your writers has ever spent wayy too long staring at a blank page and blinking cursor 😅 you need this ⤵️

Surfy, our AI writing assistant (and your new BFF ❤️ ), is now available in both Content Editor and Surfer AI. Surfy helps you and your team write, edit, and optimize content faster than ever, all while keeping it SEO-friendly and ready to outrank the competition.

Need to rephrase, summarize, or format a section of text? Just highlight it, hit the “ASK SURFY” button, and tell Surfy what you need! Whether it’s rewording, expanding, or even adding examples, Surfy’s got you covered.

A few example commands:

• “Rephrase this sentence to make it more formal.”

• “Summarize the main points in this section.”

• “Convert these points into bullet format.”

• “Add examples to enhance reader understanding.”
• "Turn this list into a table"
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Surfy knows your keywords, topics, and headings, so every suggestion stays SEO-friendly. Plus, it remembers your instructions as you go, adapting to your needs. My tip? For best results, be specific with your commands and don't be afraid of asking Surfy to revise his writing until you are satisfied! 👏

Get started today and say goodbye to writer’s block with Surfy by your side!

🚨 ChatGPT just got a MAJOR upgrade thanks to… Surfer! 😉

Got a ChatGPT-generated article that needs SEO optimization? No problem! With our new Surfer extension, you can now apply SEO guidelines directly in ChatGPT using Content Editor Guidelines.

Here’s what you can do:

✔️ Access Surfer SEO Guidelines right in ChatGPT through the Content Editor sidebar.

✔️ Upload Surfer Guidelines as a file and have ChatGPT optimize your content based on them.

Ready to boost your content? Check out our step-by-step tutorial and start optimizing today!

You can now "teach" our AI Humanizer how to write in your own tone of voice! 🎉

We're rolling this update gradually, so if you can't see it yet, don't be alarmed. 😉

PS. Once you'll be happy with the results (don't forget to leave feedback once the update reaches you!), we'll move on to integrating Humanizer and Surfer AI (along with adding custom voice to Surfer AI). It will take some time but your patience will be rewarded 🤞

Struggling to create the perfect, SEO-optimized meta title and description? We’ve got you covered! Now, every Content Editor will generate context-relevant meta title and description for you.

These suggestions are fully editable and easy to copy-paste into any CMS, making your publishing process smoother than ever. 👌

As with every other update, if you can't see it yet in your Content Editor, give it a few days for the update to reach you (it will, I promise!).

Stemming and lemmatization are now available in all Surfer Content Editors! These powerful techniques make your terms list easier to manage—shorter and simpler—without reducing your Content Score or ranking potential.

What’s the difference?

• Stemming reduces words to their root form. For example, “buy,” “buying,” and “bought” all become “buy.”

• Lemmatization goes a step further, considering the word’s meaning and part of speech to map words like “buying,” “bought,” and “buys” back to “buy.”

This update is rolling out gradually, so if you don’t see it yet, hang tight—it’s coming to you soon!

This feature will automatically compares your content to the top-ranking pages in search results and finds facts and topics that you’re not covering yet. Then, based on the gaps found, it provides you with actionable suggestions to help you add missing topics and expand underdeveloped sections to cover more ground and improve your topical coverage with data-driven insights.

And the best part? Automated research will make both your writing and optimizing process so much faster and more effective! ❤️ Watch your Surfer dashboard for updates in November. 😌

Good news for anyone working with multiple projects! Folders in Content Editor are coming in November! 📁

We're continuing our work on Topical Authority Score and with the feedback we already gathered from you, we should be able to release it within the next two months. 🤞

Running an online store? 🛒 You know the power of organic traffic, but optimizing hundreds (or thousands) of product pages can feel overwhelming. We’ve made this easier and faster! 🚀 Check out this quick video to learn how our two powerful tools can improve your SEO! 👉 Watch now

📊 88% of SEOs believe Topical Authority is essential for SEO success. But how can it help you rank higher? In our latest video, Tom Niezgoda shares insights from a 2024 Surfer study and explores: ✅ How to build topical authority with content clusters ✅ A case study where a SaaS company increased traffic by 1300% ✅ How tools like Surfer AI can scale your content without sacrificing quality. 👉 Watch now

Why does some content soar in search results while other great pieces fall flat? 🤷‍♂️ The difference lies in how you optimize it! In this new video, we share 9 actionable SEO tips that will help you rank higher. With these strategies, you can position your content in a way that search engines—and your audience—can’t ignore! 🏆 👉 Watch now

🌟 Learn how to leverage tools like Google Search, ChatGPT, and Google Trends to create content that ranks. Plus, we’ll walk you through a simple workflow you can follow to create SEO content with those free tools. 👉 Watch now

If you’re looking to boost your traffic and improve your rankings, this video is for you! 💡 We’re diving deep into on-page SEO strategies that actually make a difference. From smart keyword placement to internal linking, these tips will level up your On-Page SEO! 👉 Watch now

PS. If you joined Surfer recently or simply want to be up-to-date with how to best use newest features in Content Editor, we just released a video guide you might like: 👉 Watch on YouTube.
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What Google's AI overviews are? How they affect SEO? Here's a practical guide on how to optimize your content for AI overviews 👉 Read more

What B2B SEO is and how it differs from B2C SEO? Why your business needs B2B SEO? How to execute a successful B2B SEO strategy? 👉 Read more

What an SEO roadmap is and why it’s important? How to create a roadmap to improve your SEO and marketing efforts? What is the importance of strategy, planning, and analysis in SEO? And finally, what are the benefits of using an SEO roadmap? 👉 Read more

That's it for October! Don't forget to follow us on social media: