Content Editor allows creating perfectly optimized content from scratch, as well as optimizing your existing pages.
It requires no technical SEO knowledge to start using it, so it's a go-to tool for content creators and SEO specialists, who want to outsource writing.
Using Content Editor comes down to three steps: enter the keyword and location -> customize guidelines for writing -> write.
You can use it for:
Writing blog posts
Efficient collaboration with an external writer
Optimizing existing landing pages for best keywords (just copy-paste your content to the editor)
Optimizing category descriptions
Reviewing copywriter’s work
Generating guidelines for content