Audit is a predefined set of factors that compares top available 5 pages or more to any URL you want. It will tell you where you are off and how to fix it.


Audit consists of a segments which group factors:

  • True Density (click to read more)

  • length,

  • exact keywords,

  • partial keywords,

  • page structure (number of elements),

  • meta,

  • TTFB,

  • load time.

👉 Check an example audit here.

Create Audit for your page

To create an Audit for your page, you need to create a new query from the general dashboard first.

Once you open the main view, you'll see a graph. Under the graph there are search engine result pages. That's the section you'll work with.

You have two options to audit your URL:

  1. Add your URL to "Compare your website to your competitors", then click the "Audit" button. Use this option if your page doesn't rank in top 50 yet.

  2. If your URL is already ranking in top 50, you may find your page and and click the "Audit" button next to it.

How to customize Audit?

You can compare how many pages you want by excluding all pages and including just the ones you need to analyze. Learn more about excluding pages from analysis:

Word count in body

One of the most useful metrics you want to analyze is the content length in body. Please note, that Surfer takes into account all words, including comment section, alt texts, and text hidden in modals or JavaScript.

In other words, "words in body" means all content between <body>and </body> tag.

If you click "Show details" button, you'll be able to see your page against other pages from your comparison:

It is up to you how you interpret the data. In case above, you may either choose to create something longer than the article from position #1 or add just a few paragraphs if you choose other pages as your points of reference. After all it's your decision how to act and you should test different approaches.

True Density

True Density is the most important thing in Audit. It will tell you which terms you are missing and which ones are over-optimized. The first actionable task to start optimization is there.

You can sort phrases by action like this:

True Density, in contrary to TF-IDF, takes your content length into account. That means, Surfer will give you suggestions to keep similar density to your competitors.

For example, if your content is 5,000 word-long and your competitors have 2,500 words on average, Surfer will suggest you to use phrases twice as many times as your competitors.

Surfer audit will warn you or show an error when audited page is way off the competitors pages. Fix your warnings and errors to raise performance of your content.

You can share your audit with anyone by creating sharable link. Anyone with the link can access the data without logging into the app.